WH
Yes, but that's hardly a ringing endorsement because The Channel 4 Daily was an expensive flop (I say that as someone who watched it every day). It doesn't matter if The Big Breakfast was getting more than the Channel 4 Daily if the test card would have got more than the Channel 4 Daily. The Big Breakfast was almost always in fifth place at breakfast in its dog days, being beaten not just by Breakfast and GMTV but also kids' shows on BBC2 and Channel 5. Compare that to its heyday when it was number one.
The other difference is that when The Channel 4 Daily was on, C4 weren't selling their own advertising so it didn't matter so much if shows flopped, and the entire reason The Big Breakfast was created was to increase audiences before they started selling their own adverts. So getting higher ratings than the Channel 4 Daily was nothing to celebrate, that was the bare minimum it was expected to do.
This isn't really a debate about numbers, it's a comparison with Big Brother (which incidentally this thread is about). Big Brother is often 5th in the ratings and still gets more viewers than programmes previously in the same slot. My point is, Channel 5 clearly didn't want Big Brother anymore, and Channel 4 clearly didn't want The Big Breakfast anymore, but both felt somehow tied to the programme for longer than they wanted.
Whataday
Founding member
It depends what is defined as "almost". It was getting between 300,000 and 400,000 during its dying days compared to the 100,000 that tuned into Channel 4 Daily (and later RI:SE at some points).
Yes, but that's hardly a ringing endorsement because The Channel 4 Daily was an expensive flop (I say that as someone who watched it every day). It doesn't matter if The Big Breakfast was getting more than the Channel 4 Daily if the test card would have got more than the Channel 4 Daily. The Big Breakfast was almost always in fifth place at breakfast in its dog days, being beaten not just by Breakfast and GMTV but also kids' shows on BBC2 and Channel 5. Compare that to its heyday when it was number one.
The other difference is that when The Channel 4 Daily was on, C4 weren't selling their own advertising so it didn't matter so much if shows flopped, and the entire reason The Big Breakfast was created was to increase audiences before they started selling their own adverts. So getting higher ratings than the Channel 4 Daily was nothing to celebrate, that was the bare minimum it was expected to do.
This isn't really a debate about numbers, it's a comparison with Big Brother (which incidentally this thread is about). Big Brother is often 5th in the ratings and still gets more viewers than programmes previously in the same slot. My point is, Channel 5 clearly didn't want Big Brother anymore, and Channel 4 clearly didn't want The Big Breakfast anymore, but both felt somehow tied to the programme for longer than they wanted.