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Big Brother UK

Ratings crash & future indoubt (June 2018)

AN
all new Phil Yorkshire Look North (Yorkshire)
They should be positioning themselves as the antidote to Love Island rather than copy it. There are a lot of people who love Love Island, but there are a hell of a lot more who hate it. It’s no coincidence that as the contestants have become more and more self-aware fame wannabes, the viewing figures have gone down.

I’d get rid of Emma and Rylan, and treat it in a bit more of a grown-up way rather than the “zomg I can’t believe she said that behind his back” conflict mentality they’ve dwelled on for too long. Hell, get Victoria Coren-Mitchell presenting it.
Rich Tea and Brekkie gave kudos
LL
London Lite Founding member London London
There's two issues here.

BB really needs the same advertisers as Love Island, so you then target it at the same audience as them, the other is that if you go with the heritage format, it attracts the same audience that watched it on C4 in the noughties who are now in their thirties and forties who aren't as attractive to advertisers, while the 15-24 demo who enjoy the Love Island trash don't get that from BB.
EA
Earlie37 Meridian (South) South Today
The biggest problem that they will never be able to get away from is that people just know how to play the game too much now. In the first couple of years, the contestants were a social experiment. From about the third series onwards, producers obviously noted that people were starting to work out how to play the game more so started influencing the direction of the show (e.g. evil Big Brother etc) to make it more unpredictable. The problem is that the contestants are now savvy to these tricks as well - they know it's highly likely they'll be unexpected evictions, a secret room, fake evictions, secret tasks etc. They also know what to do to get screen time in the daily edit and to win people over. The public have latched on this as well - it's a bit like the X Factor syndrome where people have stopped watching because they know the sob stories / fake running off to grab a contestant to change their mind etc - it's all been done too many times before so people turn off. Going back to basics won't stop the underlying problem that most contestants know how to work the game to their advantage which leads to a predictable show.

I do wonder whether a twist on it would be to put people in that work as teams which they stay in throughout the run, rather than individuals and place them in two/three mini houses that also share a central complex. A Big Brother village perhaps? Possibly even take away the power from the house to nominate and that everyone or teams are up for eviction every week. Could change the dynamic a bit more possibly.

I personally think the Emma and Rylan dynamic works well for the show because they treat it like Davina did - with a bit of fun but also a true love for the show they're presenting. I'd rather they didn't go - I couldn't bear another show possibly being presented by Stephen Mulhern or Ore Oduba! Very Happy
JB
JasonB London London
Personally I thought the show had gone way past its expiry date when it was in its dying days on Channel 4. Then channel 5 had to come along and dig it up again.
Have you washed your hands?
Gary Baldy and Rich Tea gave kudos

12 days later

UT
Upload TV UTV Newsline
The Sun is reporting (so take it with a pinch of salt) Celebrity Big Brother is to launch before civilian Big Brother this year.
PF
PFMC84 UTV Newsline
It would make sense to stop the civilian version altogether and have 1 series of CBB every year. More money to spend on getting more commonly known celebrities in instead of half the house being reality TV rejects and glamour models we have never heard of. Making it more like the social experiment show it was when it started would help too. It doesn't have to be a TOWIE clone with names always flashing up, edits with pop music being played and Marcus bellowing at us all the time like he's narrating a world class documentary. Strip it way back as it has become far too bloated and that is what is turning people off it.
WH
Whataday Founding member Wales Wales Today
It would make sense to stop the civilian version altogether and have 1 series of CBB every year. More money to spend on getting more commonly known celebrities in instead of half the house being reality TV rejects and glamour models we have never heard of.


More money to spend? Where would that come from?
OR
orange Granada North West Today
It doesn’t have to be a TOWIE clone... but all the celebrity housemates will inevitably be from TOWIE.
PF
PFMC84 UTV Newsline
More money to spend? Where would that come from?

They spend more money doing two celeb series a year and one civilian one, so reducing that to one and being only celebs means they have only one lot of celebs to pay appearance fees for, so could afford to spend a bit more and maybe get some more high calibre celebs.
WH
Whataday Founding member Wales Wales Today
More money to spend? Where would that come from?

They spend more money doing two celeb series a year and one civilian one, so reducing that to one and being only celebs means they have only one lot of celebs to pay appearance fees for, so could afford to spend a bit more and maybe get some more high calibre celebs.


You don't seem to grasp how commercial television works. The reason they spend more money doing three series is because those three series are generating advertising revenue. If you cut two series, that doesn't mean the money is still floating around ready to spend on one super series of CBB. For starters, they would need to replace the two series with new content.
Alex Plain-Later, London Lite and dosxuk gave kudos
PF
PFMC84 UTV Newsline
Didn't consider that part of it. I clearly don't grasp it then! Very Happy
WH
Whataday Founding member Wales Wales Today
Either way, Channel 5 pay a lot to CBB housemates (more than Channel 4 did). I don't think it's money which dictates the calibre of housemates.

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