Channel 5 is looking for a headline sponsor for Big Brother, and will offer advertisers a deal that includes bespoke advertising and promotions, product placement, telephony deals and cross-media activity.
Last series they had Domino's Pizza but that was taped over, perhaps this time it won't? They may also get people to post about the companies on the various Twitter accounts they have, or on online forums like DS:BB (or whatever its called nowadays)
It says it all though when they're likely to be the headline stars - not so much about Big Brother, but more about celebrity in general.
It would be a good coup though and they'd be great value - and would be interesting to see one get evicted before the other. They're going to end up on BB or I'm a Celeb this year, so it might as well be BB.