There's no need for this show at all
Channel 4 said they were axing CBB but then just couldn't manage it, and have to air a version on E4 instead
Channel 4 need to be looking for new formats for the future instead
It's the contract they signed with Endemol before CBB5 which means they have to show something now.
And C4 is looking at new format - they'll be there at 9pm while Big Brother is hidden away on E4.