ST
Perhaps that says more about a bad commercial decision by C4 Commissioning Executives than anything else. Signing a deal in 2007 for a somewhat tired format wasn't the best move IMO.
Brekkie Boy posted:
Ideally it perhaps should have been rested until the summer, but contracts had already been signed with Endemol obliged to make and C4 obliged to show a series of some sort each summer and winter through to 2010.
Perhaps that says more about a bad commercial decision by C4 Commissioning Executives than anything else. Signing a deal in 2007 for a somewhat tired format wasn't the best move IMO.