JE
Its no surprise that BB is back but im quite surprised ITV are showing CLI again as it didnt do that well in the ratings. If they think they are going to get the same sucess as Big Brother they are mistaken.
I'm by no means a CLI advocate but it did ok in some respect. It didn't have the usual mass ITV audience appeal (made up predominantly of old granny Hearbeat and Robson Green lovers) but it did well in the 16-34 year old age group in which it was aimed and put a dent in Big Brother.
It's about appealing to the right audience, and the younger demographic, which perhaps more importantly for them the advertisers seem to like.
Not half as many people were talking about CLI as Big Brother, and the press seemed more interested in BB.
Jez
Founding member
Square Eyes posted:
Jez posted:
Its no surprise that BB is back but im quite surprised ITV are showing CLI again as it didnt do that well in the ratings. If they think they are going to get the same sucess as Big Brother they are mistaken.
I'm by no means a CLI advocate but it did ok in some respect. It didn't have the usual mass ITV audience appeal (made up predominantly of old granny Hearbeat and Robson Green lovers) but it did well in the 16-34 year old age group in which it was aimed and put a dent in Big Brother.
It's about appealing to the right audience, and the younger demographic, which perhaps more importantly for them the advertisers seem to like.
Not half as many people were talking about CLI as Big Brother, and the press seemed more interested in BB.