It uses the hashstag (#YouCanandYouWill) its a famous line that Arisa Cox used during a episode in which Sindy says "I cant do it". Arisa retorted "You can and you will!" It became one of those memorable lines from season.
This mysterious tweet sent fans into uproar and continues to do so. The official Big Brother Canada twitter account soon was re-activated after laying dormant since the shows finale.
Arisa Cox then re-tweeted it out. Saying nothing else.
Then appearing on the Global Facebook page a count down clock that started at 24 hours and has been counting down since last night. All night with a mysterious drone occasionally interrupted by quick and short barely view-able scratched and flickering clips from the last series. And apparently the show theme playing in reverse just was played out. After the videos play or audio plays it returns to mysterious drone and the countdown clock.
Mass Big Brother North American hysteria started online. The clock is still counting down. Apparently during the Canadian broadcast of Big Brother US live eviction episode the clock will rundown.
No one is sure what Global is doing, but this a brilliant marketing scheme. Many are hoping the massive #SAVEBBCAN campaign was successful. If its anything but a new series....hopefully it doesnt alienate fans who have been on a emotional roller coaster since the hiatus announcement. But apparently this is the time of year when they start casting for the next series....But maybe there are announcing the shows return in 2019. Who knows. But its a brilliant piece of audience engagement. This sorta reminds of me what the tv show LOST did on-line with the mysterious Dharma Project website and videos. I was hooked.