The Crowdman
They said votes cost 25p, well I voted once from my BTCellnet mobile and it cost me 1.50! That's how they could afford to sponsor BB2! Also, did you know Sky got 8p from each vote cast over the interactive service?
BBC Choice
I did what Davina recommended: and phoned from work - it's MUCH cheaper!! he he
Mich posted:
Yeah but they aren't about to go bankrupt are they, and if they were they wouldn't be sposoring big brother would they.

Yes and yes.

BT need to spend money on advertising (which is what sponsorship is) to encourage people to use their services to make money to pay off 30bn.

That's how business works.