We’ve discussed this in this thread before but a fresh discussion might be needed. With all these old 80’s and 90’s TV revivals coming back in recent years, is it time The Big Breakfast was tried once more? Even if it was in a studio set in a fake house set?
As nice as it would be, I don't think Channel 4 have the thirst for breakfast ratings like they once did nor the budget. I feel The BB in 2018 could bring a refreshing change to the breakfast offerings, but breakfast is now a three horse race as the sitcoms rate fairly for C4 as far as I understand.
That 2001 rebrand had the issue of being The Big Breakfast in all but name. Similarly to the 1996 rebrand, it was the humour and the presenters that made The BB. Tinker with one of those too much and it proved fatal for the ratings so they'd always revert back. There was only so many times they could do this and then still see the ratings dwindle regardless, which ultimately led to its axing.
January 9th 1989 - December 3rd 2006