Which is better? (heart idents)

Which do you prefer?
http://www.tvhome.co.uk/Images/ITV/thumb%20ITV%20Ident%20Not%20on%20Air.jpg http://members.madasafish.com/~marksteele/anglia/idents/anglianov1999.jpg (first image from TV Home, second image from TV Ark)

I'd have gone for the first one, but I would have modified it a bit and modified other graphics such as endboards to go with it. It's much more modern and different.