Im interested to find out which you think was the best era of watching ITV. I am going for 99 - 2002. I dont know why but I liked the presentation of the hearts, with regional idents with the ITV1 logo and that brilliant Nightime Ident. Also the weekend video wall ident of LWT. I liked the ITV2 look with the red blue and yellow text blocks and idents. It was something about that look, and some of the best programmes was airing then. ITV had that warm feeling to it then. What do you think?
1992-1996 on Tyne Tees. The ident was not that popular, but they're the first I remember and they still had in-vision and a clock then. Presentation was also direct from Newcastle, sadly moving to Leeds and being replaced by the awful 3 in mid 1996.
On the topic of Night-time presentation, my favourites were the 1993? to 1998 set, best network presentation ITV ever made...
Not that popular with everyone, but I liked Central after the cake logo had disappeared, when they used the Carlton created CENTRAL idents. They had a bit of character about them!
I would have to say late TVS/early Meridian, though strangely there was a certain charm to the Hearts era - knowing that you were watching a service that was slowly having the soul sucked out of it was oddly amusing.
1992-1996 on Tyne Tees. The ident was not that popular, but they're the first I remember and they still had in-vision and a clock then. Presentation was also direct from Newcastle, sadly moving to Leeds and being replaced by the awful 3 in mid 1996.
Tyne Tees stopped using clocks 'proper' around 1988 when they finally put their mechanical timepiece out to pasture. AIUI the next clock was merely a stopgap used for a short time in 1996 after the time that IVC was ditched, but before the C3NE branding came in. As with the BBC One clock at the end of it's life, I think I'm right in saying that this wasn't a real live timepiece, but merely a piece of tape showing a particular time that was played out in the same way as any other ident.
Quote:
Not that popular with everyone, but I liked Central after the cake logo had disappeared, when they used the Carlton created CENTRAL idents. They had a bit of character about them!
I think those idents were a good idea, but poorly executed, and suited only to Carlton itself, where the Carlton logo still appeared. With the Central edits of them, Central had no discernable brand identity; 'CENTRAL' written in Gil Sans, a horrifically overused font on TV, does not a logo make. That said, that was the whole point of them - they were designed to be so similar to Carlton's brand that the average person wouldn't even notice when Central disappeared.
Quote:
Im interested to find out which you think was the best era of watching ITV. I am going for 99 - 2002. I dont know why but I liked the presentation of the hearts, with regional idents with the ITV1 logo and that brilliant Nightime Ident.
The brilliant nighttime ident? Well Monday-Thursday there was the generic 'lines' ident with that grating strings jingle, and Friday-Sunday there was that extremely dull 'pre-formed' ident with the alternate hearts background. Neither was particularly good imo. You are right in saying that there were some good idents around at that time though, Carlton's hearts, the LWT videowall (once they'd toned down the red and replaced the awful original version of the music), and the seldom used full version of the Tyne Tees regional ident were excellent bits of presentation, cut down in their prime to be replaced with...the celebrities. A rather poor branding scheme which died a relatively quick death (2 years and 3 days is not a long time for a branding scheme on a main terrestrial TV channel, not even these days).
Quote:
I would have to say late TVS/early Meridian, though strangely there was a certain charm to the Hearts era - knowing that you were watching a service that was slowly having the soul sucked out of it was oddly amusing.
Rather ironically, on the face of it Carlton's aquisitions of Central and Westcountry seemed to be disappearing, whilst the Granada empire had seem to be preserved. When in fact, name change aside Central and Westcountry went on more or less unscathed for another 3 years, whilst the Granada stations may have kept the names up on the screen but behind the scenes everything which underpinned them was being taken away. If I was working within ITV between 1999 and 2002, I'd feel safer in my job at Central than I would at Tyne Tees.
I agree, for some reason they are favourite ITV Generic idents, and the ITV Nighttime ident was nice presented, and it had the regions as well as the ITV Brand, they had a sense of warmness about them.
2 years on and it's gotten worse. *sigh*
A.I got that sig ready for my 360th post and
B.I wanted to do the celebration thing,because i hadn't done it yet.
Anyway,Thames didn't wait till their 100th anniversary to celebrate.
Heres your thread back I T V 1,i've finished with them for now!
