The logo design is based upon the brand proposition and values. The new look logo will sit well with the current brand family as the colours are firmly rooted in the BBC Northern Ireland colour palette. We believe these colours capture the distinctiveness of the brand, reflecting the vibrancy and diversity of the content.
Here’s the blurb from the design agency, which is no more illuminating. Also, it’s been knocking about three years, apparently. I suppose it being Seachtain na Gaeilge it’s a timely discussion piece.
Not sure if someone has posted this but apparently the TV Room has called these idents as "Feel Good Pleasurable", "Offbeat Non-Conformist" etc. because someone keeps trying to edit these names on the Wikipedia page and he typed in of his recent edits "New Ident names have been revealed by The TV Room". Not sure if these are the official names or not.
And some of the names are used multiple times across different idents - Lively, Challenging, Non-Conformist - it's almost like they represent categories of idents rather than their names. The new names just look like...a line of adjectives.
