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BBC Two 2018 Revamp

New ident ‘Discovery’ - p89

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CB
ChipperBird
BBI45 posted:
The BBC 2 rebrand was featured on today's Points of View, with mixed reviews.

"These make me feel slightly nauseous." - Janice Betson, 2018


Yes, I saw this. What an ridiculous thing to say!! Janice Betson also said that she didn't know what channel she was on when she saw the ident and I think she also stated she nearly turned over by mistake...

...even though it clearly states "BBC TWO" at the bottom of the screen and there is a massive 2 curve on screen... Rolling Eyes



I think I can see how a few of the idents might give off a slight sick reaction. Nothing major of course but they are abstract and some of the more alien ones might take some getting used to.

the 2's were a very obvious signifier of which channel you were on, the curve aspect of the 2 in these new idents might not register right away with some people who don't really think about design elements too much. Naturally people here think about it a lot, but the average viewer just knows things changed and they like it/don't like it. People by nature tend to dislike new things at first, then warm up to it. The 2's were always going to be hard to follow so some people will vent, but will likely eventually warm to them anyway.
JO
Jonny
Worth noting the famous 2s themselves weren't initially met with universal acclaim and it was arguably the second batch in 1993, with the more animated 2s like Car and Dog, that really built an emotional connection with the wider public (and subsequent admiration for the identity as a whole).
JB
JasonB
BBI45 posted:
"These make me feel slightly nauseous." - Janice Betson, 2018


Yes, I saw this. What an ridiculous thing to say!! Janice Betson also said that she didn't know what channel she was on when she saw the ident and I think she also stated she nearly turned over by mistake...

...even though it clearly states "BBC TWO" at the bottom of the screen and there is a massive 2 curve on screen... Rolling Eyes


The poor woman. God knows how she coped with Channel 4 three years ago. Is there an appeal or something we can donate to? #PrayForJanice


She's probably a OneNess supporter.
CO
Conor98

Yes, I saw this. What an ridiculous thing to say!! Janice Betson also said that she didn't know what channel she was on when she saw the ident and I think she also stated she nearly turned over by mistake...

...even though it clearly states "BBC TWO" at the bottom of the screen and there is a massive 2 curve on screen... Rolling Eyes


The poor woman. God knows how she coped with Channel 4 three years ago. Is there an appeal or something we can donate to? #PrayForJanice


She's probably a OneNess supporter.

That poor girl.
She needs a reality check before making stupid excuses
MI
Mike516
They still ballsed it up saying the last set lasted for 20 years.

No they didn't.


They actually said "After 20 years, the channel has bid farewell to the familiar 2 in all its shapes and guises" .

Which is still technically incorrect. It's been 27 years since the '2' launched. Pedantic? Sure, but if there's a place to be pedantic over TV dates then surely this it…

It also repeats the inaccuracy given out by the BBC Press Office the other week.

If only there was a website that documented the history of the BBC providing researchers with a definitive timeline of events.
Oh wait... https://www.bbc.co.uk/historyofthebbc/research/general/bbc2-logo
CY
cylon6

A great find and a beautiful ident with great audio.
MR
mr_vivian

A great find and a beautiful ident with great audio.


That's my favourite one of the lot.
CY
cylon6

A great find and a beautiful ident with great audio.


That's my favourite one of the lot.

The audio was not what I expected. Thought it would be gentle music to go with the visuals. I love how dramatic it all is, definitely one of the best in this package. But to be honest I think they're all good.
MI
Mike516
BBC Two Wales HD and BBC Two NI HD go live on 29th November, so you'll be able to see the local versions of the new idents in better quality...
BR
Brekkie
Guess Scotland are getting the new Scottish channel instead.
JO
Joe
Guess Scotland are getting the new Scottish channel instead.

I think that was confirmed when the NI/Wales HD variants were announced, yes.
ED
ExDSStar
Guess Scotland are getting the new Scottish channel instead.

Waste of money really, They be better off just rebranding BBC Alba.

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