BBC Two 2018 Revamp

It does. The channel is as clueless as the idents

Dunno, we haven't seen the network or other nations' interpretations of that slide yet!

Sometimes you have to reach your lowest ebb before you can dust yourself down and start again. What a stunning return to form. Taking inspiration from the best, but not being creatively hamstrung by it - choosing to go in a brave new direction.

Gorgeous, abstract visuals. Audio that aligns beautifully. Lambie-Nairn involved (sort of). That's a TVF wishlist come true!

Time will tell how this interpretation holds up; love the energy and enthusiasm around it now and that the in-house team will be creating their own (true spirit of the 90s in action there). The possibilities seem endless to me.

Beautiful understated little touches, such as the Last Chance Lawyer trail - when the animation ends on the curve, a little chime is heard. The brief pause and audio touch is something so reminiscent of 1991 era presentation, that "can't quite put your finger on it" specialness that's been absent for so long, but done in such a contemporary manner. The flow from trail to ident is well executed.

Congratulations to all involved. What a treat to see all the hard work come together on screen.

Further down the article it does correctly state that the 2 had been around since 1991, but it does seem they are co-opting all the different eras of the 2 into one long era.

The thing to remember is that these sorts of articles are written by people who don't themselves have any particular knowledge or interest in the subject. They don't have the dates of various rebrands ingrained on their brains like some of us might have - they don't recall that the original 2s were followed by the personality 2s, which were then followed by the Window on the World 2s, when were then followed by a return to the originals.

All that they're dimly aware of is that those 2s have been on telly for ages, so when faced with a press release which states that it's '20 years' since the last rebrand, they assume that's correct and republish the information. They're not going to go trawling through the various presentation sites to check if it's right - they might not even be aware such things even exist.

It does make you wonder how many other news articles we read might have inaccurate information contained within them that we don't spot, just because we don't have much knowledge of the subject.

Will there be a special CBBC ident this morning like what BBC Two did to the Paint ident for Saturday Mash-Up earlier this year?

No. Although they are using the one that looks a lot like the original CBBC Channel blobs a lot.

https://tvhome.co.uk/bbc-two/2018/09/29

I did look at TV Home just a second ago to see if there was, but there wasn't.

When the purpose of the slide is to convey important information to people who are in emotional distress, I don’t think that the background of the slide should be very descript - the contact information should be what the viewer pays attention to.


In regards to consistency, fair enough, I guess, although I doubt that they will be constantly changing and adapting their design every two months or so, which has been the case for the past year or so.

I have seen some of the official names.... but not been able to work out which they are for. They're not as obvious, which is understandable as they're abstract designs

Meaningless is good. For too long idents have had a ridiculous story behind them rather than just being there to perform the function. These are very much a modern interpretation of what happened in 1991. The 2 is there but in a different more abstract form and stylisticly they are very reminiscent of the classic 2s - just in a completely new form.

I don't think the 1991 set had any specific meaning, but they were supposed to convey a mood or theme that would be appropriate for the upcoming programme. This set are doing the same thing - different idents for different moods.

I completely agree. I'm not sure why people are mourning the passing of the 2, when it's still there, staring them in the face.