TV Home Forum

BBC Two 2018 Revamp

New ident ‘Discovery’ - p89

This site closed in March 2021 and is now a read-only archive
MD
mdtauk
White text for the Actionline stuff would be difficult to read, but a white logo and black text would be odd.
ToasterMan, dbl and VMPhil gave kudos
MR
mr_vivian
Cavan posted:
BBC TWO NI showed the new Action Line slide design last night.

*

This is leaps and bounds beyond the thoughtless, inconsistent cack we've seen from the channel for the past few years. It's great to see something that actually looks appealing.

Is that... more than one font weight? Astounding!


Makes me wonder If BBC 2 NI have it slightly different from network/other regions. I love NI for it's little differences in CA, idents etc that make it WAY better than Network/Other Regions, but maybe they've been pushed in line a smidge.


Absolutely right. They are as passionate as you guys so that's why they try to go the extra mile and it shows.
VM
VMPhil
White text for the Actionline stuff would be difficult to read, but a white logo and black text would be odd.

This is the simplest and most obvious answer.
BR
Brekkie
JK08 posted:
During the ident, the BBC TWO logo would have been white, wonder why it has been changed to black for the Action Line slide.

It’s the BBC. Consistency isn’t allowed.

Is that a consistent policy? Wink
JU
Justin
Cavan posted:
BBC TWO NI showed the new Action Line slide design last night.

*

For reference, this is what came before. Quite an extraordinary shift, just overnight.
*
(image credits: Cavan, Jonny, D. Page, Silver Nemesis)
DB
dbl
Cavan posted:
BBC TWO NI showed the new Action Line slide design last night.

*

For reference, this is what came before. Quite an extraordinary shift, just overnight.
*
(image credits: Cavan, Jonny, D. Page, Silver Nemesis)

My eyes hurt just looking at the inconsistency, how was that acceptable for so long?!
:-(
A former member
I'm going to stick my head over the parapet here: I really don't feel that these idents are as great as everyone is making them out to be. Yes, they are a breath of fresh air, but they do nothing to shout about the brand BBC TWO.

Technically they are absolutely beautiful videos - very creative and stylish and look stunning in HD - but they could be slapped on any channel. What is so BBC TWO about them? Nothing.

They are meaningless.
Ittr, ToasterMan and Henry1691 gave kudos
JO
Jon
I'm going to stick my head over the parapet here: I really don't feel that these idents are as great as everyone is making them out to be. Yes, they are a breath of fresh air, but they do nothing to shout about the brand BBC TWO.

Technically they are absolutely beautiful videos - very creative and stylish and look stunning in HD - but they could be slapped on any channel. What is so BBC TWO about them? Nothing.

They are meaningless.

But I think you could say that about any other era of BBC Two idents.
HE
Henry1691
I'm going to stick my head over the parapet here: I really don't feel that these idents are as great as everyone is making them out to be. Yes, they are a breath of fresh air, but they do nothing to shout about the brand BBC TWO.

Technically they are absolutely beautiful videos - very creative and stylish and look stunning in HD - but they could be slapped on any channel. What is so BBC TWO about them? Nothing.

They are meaningless.


I guess the curve looks like a very styalised '2', and the screen is cut into two distinct halves. Having said that, they in themselves don't really represent BBC Two.

I'm in agreement though, I don't see the wow factor that everybody else sees. It's great to have a cohesive look once more, but they don't convey the personality of the channel to me.
:-(
A former member
Jon posted:
I'm going to stick my head over the parapet here: I really don't feel that these idents are as great as everyone is making them out to be. Yes, they are a breath of fresh air, but they do nothing to shout about the brand BBC TWO.

Technically they are absolutely beautiful videos - very creative and stylish and look stunning in HD - but they could be slapped on any channel. What is so BBC TWO about them? Nothing.

They are meaningless.

But I think you could say that about any other era of BBC Two idents.

Hardly! The 2 was very much the focus. Whilst I'm not going to get sentimental about the loss of the '2', these idents aren't that special. They're very artsy and nicely done, but they don't say anything about the channel.
JU
Justin
Technically they are absolutely beautiful videos - very creative and stylish and look stunning in HD - but they could be slapped on any channel. What is so BBC TWO about them? Nothing. They are meaningless.


Beautiful, modern and stylish idents are a complete shift from what the channel has had for the past decade -- it feels like people are responding to that more than anything else. I do think that there would be less adoration of these new idents, had the overall package preceding it been better designed, more consistent and actually cared for.
SE
Square Eyes Founding member
I can't get excited about that slide. The backgrounds made the old slides. Yes it's laid out better, but the background is very non-descript and the logo on that image looks as awkward as it did in the box.

Also not really fair to talk about the inconsistency of the old look compared to a single slide in the new look. They haven't had time to be inconsistent yet but it doesn't mean it won't happen.

Newer posts