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BBC Two 2018 Revamp

New ident ‘Discovery’ - p89 (September 2018)

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OR
orange
‘curves, innit?’
JF
JetixFann450
I like what they're trying to go for here, but the thing is most channels now don't bother to show the logo. If it doesn't include a logo, it has to at least include elements of the channel's identity (5 going for 5 birds or 5 whatever, 4 going for the "block-man" etc.)

I hope that they decide to ditch the box.
OR
orange
Most channels... so two of them?
:-(
A former member
Is the promo changing?
RE
Rex
I like what they're trying to go for here, but the thing is most channels now don't bother to show the logo. If it doesn't include a logo, it has to at least include elements of the channel's identity (5 going for 5 birds or 5 whatever, 4 going for the "block-man" etc.)

I hope that they decide to ditch the box.

Like...only Channel 4 and 5 have pulled it off....

And yes, the teal box is being ditched on Thursday.
CU
Custard56
Good news - wish it was for the BBC channel that more urgently needs a rebrand, though (I'm looking at you, BBC Oneness).
RO
rob Founding member
And yes, the teal box is being ditched on Thursday.


Although the text logo will stay the same...
OR
orange
I wonder if it’s going to be square since that’s something they’ve been trying to toy with for a couple of years now
AG
AxG
Looking forward to this, liking the images so far, but Avenir staying? Not even a change to Reith? I wonder if Reith will be used for the promotions, ECPs etc.
RE
Rex
Good news - wish it was for the BBC channel that more urgently needs a rebrand, though (I'm looking at you, BBC Oneness).

Not really, yet. Oneness could last well into the early 2020s maybe.

They reached an impasse with how far they could take the 2. Personality set was seen as a step down from the 90s set and Window on the World never got expanded beyond its original set. the best that they could do was bringing back presentation from the 90s thanks to cost savings.

Unexpected to most but I’m pretty sure that a rebrand was going to happen at any cost. And it looks nice just from the images teased alone. It’s gutsy and brave of them to kill the 2 off, however sad it may be.
DE
denton
rob posted:
And yes, the teal box is being ditched on Thursday.


Although the text logo will stay the same...


And Teal will still be on sport trails and potentially other things.
DE
denton
AxG posted:
Looking forward to this, liking the images so far, but Avenir staying? Not even a change to Reith? I wonder if Reith will be used for the promotions, ECPs etc.


Reith will appear on promotions / trails. Credit Squeezes will be Gill as now. BBC TWO logo will remain Avenir.

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