I've just started watching Later with Jools Holland that I recorded last night. I'm afraid I must've played back Optics six or seven times before I let the show play. As nice - and necessary - as the new set look, I still can't deny it'll be sad to see what are still, arguably, the UK's best television idents go. Again.
Famous creative shop Aardman will deliver full animations in the coming months.
Not sure how to take that. Do they mean Aardman have made these, and these are stings and the full animations will follow? Surely not, but what else could it mean?
"will deliver MORE animations" perhaps?
I wondered that myself. An article on Design Week sheds a bit more light:
The 16 idents have been created by animators including: Aardman, FutureDeluxe, The Mill, Kenneth Robin, Ari Weinkle, David McLeod, Helmut Breineder, Conlan Normington, Kijek and Adamski and Mainframe.
Further idents will be created in collaboration with more animators and in-house at BBC Creative, as well as by other artists, including sculptor and installation artist David Batchelor, with the series of idents constantly being “refreshed and expanded”.
These look great. There's more movement in them than I was expecting, but that's a pleasant surprise. The only thing that doesn't look quite right for me is the logo placement, but that could be more to do with me not liking the way it looks anyway...
Having watched the whole video with the new idents in, I have to say that they look completely and utterly fab. I agree with many others that they'll provide a much needed new direction for BBC Two. I hope also, that the surrounding pres looks good and is coherent - though to be honest, I reckon anything would look good next to the very sorry excuse for pres that we currently have. I will miss the 2, though, as I said earlier in this thread; I've grown up seeing the likes of Dog, Duck and Car before various programmes, and it's largely seeing these symbols that sparked my interest in this sort of thing. Adieu, big 2, onto a well-deserved retirement...