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BBC Two 2018 Revamp

New ident ‘Discovery’ - p89

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SP
Spencer
Here are all 16 new BBC2 idents in video form. Don't play the video if you don't want to be spoilt before tomorrow morning...

https://www.thedrum.com/news/2018/09/26/bbc-2-issues-re-invigorating-rebrand-vivid-and-colourful-reflect-content-diversity


Love them!
DV
DVB Cornwall
They're all good, the only one I question is Orange fluffy rag with purple droplets.
Ittr, DavidWhitfield and DE88 gave kudos
:-(
A former member
Comedy or kids programmes?

Quote:
The BBC’s in-house agency, BBC Creative, and brand agency Superunion developed the identity.


so Martin old company has had a hand in them.
GL
Gluben
Yep, that is now his official name, Martin Old-Company. Or, Martin Last-Name.
VM
VMPhil
I'm looking forward to this but I'm really going to miss Silk going into Newsnight.
MD
mdtauk
EDIT: Is that logo using Reith? It feels like it should be.

Looking at it I am not sure it is
RO
rob Founding member
Is that logo using Reith? It feels like it is


No, the logo is the same as the previous look.
CL
clarky
I love these. Interesting that the drum quote ‘famous creative shop Aardman will deliver full animations in the coming months’ Christmas idents?
IS
Inspector Sands
Very nice, and I like the way the 2 curl is there at the start, then transforms and forms again at the end. In fact couldn't most of them loop?

They're going to look great in HD too
Last edited by Inspector Sands on 26 September 2018 4:06pm - 2 times in total
JC
JCB
My only criticism is "TWO" feels like a hangover. A more slender typeface would better compliment these sleeker idents. Appart from that they look great imo and feel like a long over-due breath of fresh air.
Ittr, Brekkie and chris gave kudos
JO
Josh
Petition to name 2 of the idents Steampunk and Stop Motion? Wink
DA
dafydd
I rather like the idents but the sound design is bland and not distinctive (there is hardly any differentation between the idents, if that video is correct).

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