CY
The promo film is nice. It would be perfect for a commercial. It does John Lewis better than John Lewis. The problem for me is the idents.
They idents are fine and model people doing Oneness is more inventive than just pointing a camera at randoms in a field. It feels like some effort has gone into making these compared to people on film with a logo slapped over it. But they're not very Christmassy to me. Actually, I'll put it a different way. They don't put me in a Christmas mood like other BBC Christmas idents have over the years.
I can't explain it.
The worst ident for me is the fixing of the Christmas lights. You can only really ever show that as a short ident as they seem to do the same fist pump celebration every time the lights are fixed.
Overall looking at BBC One's Twitter, it seems to be positively received, mainly the promo.
Many of the comments are applauding the subtle touches within, mainly wen the dad refuses to do the cartwheel during the fantasy dance sequence.
Overall... not bad. Not great but not bad. I think whatever the BBC put out this Christmas would be seen as an improvement compared to their usual idents over the past year. There's no comparison.
Overall looking at BBC One's Twitter, it seems to be positively received, mainly the promo.
Many of the comments are applauding the subtle touches within, mainly wen the dad refuses to do the cartwheel during the fantasy dance sequence.
Overall... not bad. Not great but not bad. I think whatever the BBC put out this Christmas would be seen as an improvement compared to their usual idents over the past year. There's no comparison.
The promo film is nice. It would be perfect for a commercial. It does John Lewis better than John Lewis. The problem for me is the idents.
They idents are fine and model people doing Oneness is more inventive than just pointing a camera at randoms in a field. It feels like some effort has gone into making these compared to people on film with a logo slapped over it. But they're not very Christmassy to me. Actually, I'll put it a different way. They don't put me in a Christmas mood like other BBC Christmas idents have over the years.
I can't explain it.