Harshy, just because I hate the audio for "Bollywood" doesn't mean I hate all multicultural sounds.
Ever get the feeling someone's trying to wind you up Joe?
Speaking as someone who despises the Daily Mail and the 'political correctness gone maaad' brigade, I actually think the BBC One idents provide an extremely ham-fisted attempt at inclusiveness.
To represent black people, we've got bouncing tribesmen and women. To represent the asian community, we've got a stereotypical Bollywood-style image which looks like it was created as a p1ss-take by Goodness Gracious Me. To represent disabled people, we've got a patronising 'ooh aren't they clever how they can dance and play basketball' ident.
In an attempt to represent diversity, they've just ended up patronising people and reinforcing stereotypes.
Am I the only one who doesn't like "Bollywood"? It's thanks to people like you that the BBC controllers think - "Ooh! It's 8:00pm, everyone's come home from work and is tired and exhausted, so lets remind them how much we respect other cultures before they watch Eastenders - bring out "Bollywood"!
Well thanks a lot!
I don't like Bollywood either. It is not necessarily because of its political correctness (and it is oozing in it) but because it is too in your face. I like Tango, Music Video and Salsa. I also actually like the new "Tumbler" one. Actually though, compared to Caroline's splendid mock in a seperate thread, the BBC1 idents are all crap and amateurish and all are filled with PC claptrap.
Harshy, just because I hate the audio for "Bollywood" doesn't mean I hate all multicultural sounds.
Ever get the feeling someone's trying to wind you up Joe?
Speaking as someone who despises the Daily Mail and the 'political correctness gone maaad' brigade, I actually think the BBC One idents provide an extremely ham-fisted attempt at inclusiveness.
To represent black people, we've got bouncing tribesmen and women. To represent the asian community, we've got a stereotypical Bollywood-style image which looks like it was created as a p1ss-take by Goodness Gracious Me. To represent disabled people, we've got a patronising 'ooh aren't they clever how they can dance and play basketball' ident.
In an attempt to represent diversity, they've just ended up patronising people and reinforcing stereotypes.
I think that too include all members of our diverse community, the idents should feature different people from different backgrounds in each and everyone of them. White, asian and black people live side by side each day in Britain. We work together, play together and respect each other. So why can't this be reflected in idents rather than the patronising "single genre" ones we have at present? Tumbler is I think, the only one to feature black and white guys performing things together as a unit. That is why I like it. The rest are just PC rubbish as previously stated in my last post.
In many ways, the dancer idents are as divisive as they are inclusive. Why do certain ethnic or minority groups get an ident when others don't? Why not a Chinese ident, or a Jewish one, or a gay one?
does anyone know how the correct ident is picked, does the anouncer pick, or are they guidelines?
The presentation areas choose appropriate idents for each junction, this is sometimes done automatically depending on the playout area.
The only ident which is special is BALLET and this is only used in junctions into programmes covering major news stories, such as royal deaths etc.
You would think that if they put ballet aside, they would actually have used it during the special tsunami bulletins. Sorry, but I really can't let this go!!!! (I have written several emails to the bbc, none of which they have bothered to reply to)
Possibly the waves crashing in the background put them off.....
Bollywood is one of the better idents, but of course it is flawed.
Picking out specific groups based on race (Bollywood, Maasai), or ability (Hip Hop), and making an ident on them for the sake of inclusiveness, is too PC.
There is some inconsistency within this.
You might wonder, Why have people of all ages in the 'community centre' setting of Salsa, only to have a bunch of all young people at a rave for Festival?
The likely answer is, the BBC intended PC but are trying at the same time to come across as "trendy" to today's youth, creating idents that appeal to their lifestyle.
I can only assume to most, Capoeira ranks highest and Tapdogs is in the top 3 too.
Tumbler comes across as one of the attempts at a trendy look.
Ironic how last year I was wondering why breakdancing had not been used in an ident - They could have come up with something truly spectacular, but it doesn't seem very big-budget at all.
