BBC Worldwide Channels

MD

mdtauk 27 June 2014 5:44pm

I thought I would start a thread to talk about the International BBC channels. I haven't much to add except a logo for one of the three new channels launching this year.

BBC First
http://ichef.bbci.co.uk/corporate/images/width/live/p0/1z/v3/p01zv3t1.jpg/624

BBC Brit

BBC Earth
http://www.nationalmediamuseum.org.uk/~/media/Images/NMeM/Exhibition/NatureCameraAction/Branding/McLarenDigitalAnimationWorkshopsLogos296.jpg
http://www.bbc.co.uk/pressoffice/bbcworldwide/images/BBC-Earth-logo.jpg

NW

nwtv2003 27 June 2014 7:09pm

BBC First just doesn't look right, it reminds me a little of mid 00's era of BBC America, and BBC Earth looks similar to Eden.

AG

AxG 27 June 2014 7:32pm

It just seems odd that the BBC logo is not centred.

IS

Inspector Sands 28 June 2014 12:37am

nwtv2003 posted:

BBC First just doesn't look right, it reminds me a little of mid 00's era of BBC America, and BBC Earth looks similar to Eden.

That last observation won't be coincidence of course, they've used similar branding for UKTV/BBC WW channels in the past, I think the food channels

MI

Michael 28 June 2014 7:29pm

BBC logo not centred on BBC Knowledge or BBC Lifestyle either.

AN

all new Phil 28 June 2014 7:40pm

I think it looks better for it as well.

JA

JAS84 29 June 2014 4:23pm

Matches the BBC websites too, as it happens. I won't be surprised if the next ident refresh for the UK channels is in that style, left aligned stacked text.

MD

mdtauk 29 June 2014 11:06pm

Website for BBC First: http://www.bbcaustralia.com/channels/first

Logo box seems to be integrated somewhat into the branding (judging by the website)

http://www.bbcaustralia.com/brand/assets/images/channel-assets/logo-bbc-first.png

:-(

A former member 11 July 2014 11:51pm

SE

Square Eyes Founding member 12 July 2014 12:06am

Nice. Shame BBC One can't look that good.

FA

fanoftv 12 July 2014 9:57am

I think the problem with the British BBC channels (possibly minus bbc three depending on your view point) is that their branding is mostly based on trends and practices from 6-10 years ago with few updates, and those that have come along have been far worse than the original concepts imo.

An itv style refresh of all of the channels putting new uniformed guidelines into place would be the best way to fix everything, the problem is the cost that under the BBC's current scrutiny could not be justified.
However sometimes I wish that they'd save money for a larger refresh rather than making smaller updates.

NG

noggin Founding member 12 July 2014 10:42am

fanoftv posted:

I think the problem with the British BBC channels (possibly minus bbc three depending on your view point) is that their branding is mostly based on trends and practices from 6-10 years ago with few updates, and those that have come along have been far worse than the original concepts imo.

An itv style refresh of all of the channels putting new uniformed guidelines into place would be the best way to fix everything, the problem is the cost that under the BBC's current scrutiny could not be justified.
However sometimes I wish that they'd save money for a larger refresh rather than making smaller updates.

And the BBC is a much larger organisation with a much wider portfolio of services - and that makes the cost of major brand changes massively bigger. For instance, changing the core logo (as ITV did), would require every local radio station to have new signage, every radio car to be rebranded, every stationery product to be replaced (business cards, letterhead etc.) It isn't just an on-screen graphic design cost.

(I'm not suggesting that people are saying the BBC blocks should be consigned to the dustbin - but that level of change is what ITV decided to do with their recent rebrand. Though their previous logo was horrific IMO - unlike the BBC blocks which is still proving to be a pretty strong branding device, and the recent "trinity" rebranding exercise has allowed the blocks to be used more flexibly)

BBC Worldwide Channels

(June 2014)