BBC Weather: Definitions

It's hard to dispute the fact that BBC Weather is the best out of BBC, ITV and Sky. We know all the presenters, have seen some graduate from local TV (eg the lovely Helen Willets) and the graphics are crystal clear and dead simple.

One thing niggles me though. What exactly can and can't they say in the green strap? Last night Helen had FIRST THING as opposed to the more usual DAWN . It's certainly more colloquial and friendly, but is it BBC inhouse style? Is it another example of dumbing down?

If we are to see a move towards more viewer-friendly tags, then how about seeing the following make their way onto our screens

PUB CHUCKING OUT TIME (10.30 - 11.30pm)
SCHOOL RUN (8.30 - 9.30am)
TEA BREAK (2pm)
HOME FROM WORK (6pm)
OUT ON THE TOWN (8.30 - 9.30 pm)

Would be interesting, wouldn't it?

How can you possibly perceive this as "dumbing down"?

Have you been reading the Daily Mail? If so, don't. It rots your brain and you'll be a brown-jumper wearing local councillor with the mental age of 173 before you're 30.

I wuz being ironic

I'm a journalism student and learned a long time ago that the Daily Mail is 74 pages of middle-class antiquated outdated narrowminded confrontational cr@p