Part of why the BBC aren't rebranding their two main channels is partially due to DQF cuts and the ensuing furore with Charter Renewal. Once it all blows over - next year, the BBC will finally be
to rebrand both.
I think we'll not get anything too spectacular when they do get a refresh.
There doesn't seem to be much money around the BBC at the moment.
Okay, but whoever commissioned these Saturday idents had the money to do so, and even if they didn't cost much, they look great.
I agree with you on the fact they look great however I would personally think they'd work better as stings and idents should really try to reflect the tone of each BBC 2 program - these stings are a bit on the "loud" side.
As creative and wonderful as they are I think the actual idents would need more thought and effort to stand the test of time like the 90s idents have. If they can create extensions to the current 90s idents then that would be a fantastic compromise.