What's great to see here is the tremendous reverence the designer has paid to the aesthetics and vision of the 90's 2s. It's a fantastic modern representation of the symbol, a far better embodiment of the channel's character and personality than anything seen over the last 10 years.
They would be absolutely crackers not to treat this as a pilot run for a new ident set, fully realised into a complete, all round package. It is precisely the kind of ballsy, energetic rocket of creativity needed to reinvigorate the channel brand, which has a lot of mileage left in the "big 2" concept as this reel superbly demonstrates.
I second this. The amount of effort that has been put into some of those segments, it's unreal. How it pays homage to the 90's but still invents something new, is unreal. Let's pray they keep this branding, or use it alongside the 90's Restored idents.
Yes, the next post certainly is dreaded.