AN
Yes, again I agree with you on all that you've said. Yet seeing as the 1991-2001 batch were extremely popular (and still are), would it not be cheaper and more pleasing - not just for us fans but for the general viewer - to simply re-instate the old idents with the 1997 logo look? Everyone's a winner surely?
If that was the case, they'd be branded unoriginal.
bee bee see posted:
Paul Clark posted:
In response to some earlier posts; I feel the current boxed logo positioned at the right hand side does spoil the ident in a way the centred striped logo never did.
It just looks untidy to me, it always has done, particularly on idents where the 2 is stationary in the middle of the screen, where I sort of want the logo to 'budge over' to align itself with the numeral. It doesn't help that they stuck the logo in a bright purple box; it would look much more fitting if they did away with it.
Whenever the rebrand (that we have zilch information on) happens, whoever deals with it: you can change the boxed logo, get rid of the one-colour-for-all-idents approach, but for goodness sake, don't drop the legendary '2'. It's been in service for over 15 years, but that doesn't mean it needs to be put down.
Instead, they should take a look at the lot of idents from the bunch they've been delving into recently; and draw inspiration from them. Some of the current set are good, but being so personality-focused now, they hardly take your breath away! Whereas in the early days right up until 2001, it seems the emphasis was on a greater visual and aural impact, filming a real '2' - whether it be metallic, wooden, whatever - and subjecting to various elements and conditions, some of which required complex or awkward devices to achieve the desired effect (remember "How Do They Do That?" in Feb '95?). As far as CG may have come since those days, I think it lacks the 'edge' of a real live action '2', which I'd like to see become abundant again in the regular set, in future.
It just looks untidy to me, it always has done, particularly on idents where the 2 is stationary in the middle of the screen, where I sort of want the logo to 'budge over' to align itself with the numeral. It doesn't help that they stuck the logo in a bright purple box; it would look much more fitting if they did away with it.
Whenever the rebrand (that we have zilch information on) happens, whoever deals with it: you can change the boxed logo, get rid of the one-colour-for-all-idents approach, but for goodness sake, don't drop the legendary '2'. It's been in service for over 15 years, but that doesn't mean it needs to be put down.
Instead, they should take a look at the lot of idents from the bunch they've been delving into recently; and draw inspiration from them. Some of the current set are good, but being so personality-focused now, they hardly take your breath away! Whereas in the early days right up until 2001, it seems the emphasis was on a greater visual and aural impact, filming a real '2' - whether it be metallic, wooden, whatever - and subjecting to various elements and conditions, some of which required complex or awkward devices to achieve the desired effect (remember "How Do They Do That?" in Feb '95?). As far as CG may have come since those days, I think it lacks the 'edge' of a real live action '2', which I'd like to see become abundant again in the regular set, in future.
Yes, again I agree with you on all that you've said. Yet seeing as the 1991-2001 batch were extremely popular (and still are), would it not be cheaper and more pleasing - not just for us fans but for the general viewer - to simply re-instate the old idents with the 1997 logo look? Everyone's a winner surely?
If that was the case, they'd be branded unoriginal.