BR
In all those cases though they repurpose the previous logo for the current time - Spurs, Liverpool and Sheffield Wednesday haven't dug out their old kits from 20+ years ago.
There is no doubt these idents are classics and in looking to relaunch BBC2 they really are probably the best place to start - but it's about taking the concept and reinventing it for today, not just taking 20 year old idents and putting them back on screen - then slapping whatever logo they feel like on them. Idents are supposed to sum up a channel and these did that perfectly for BBC2 in the 90s - but now they just suggest the channel has run out of ideas and is pining over it's past rather than delivering something of worth here and now.
Let's face it - it's the pres version of... eugh.... "upcycling" - that is, taking something old and deemed perhaps past its use or unfashionable, giving it a wee facelift and unleashing it on the world again. EVERYONE'S DOING IT! Even the BBC have done it before - 1996 Doctor Who logo being a polished 1970 logo. Football clubs like Spurs, Liverpool and Sheffield Wednesday have all gone back to "previous" versions of their crests. The Daily Mirror dropped the "Daily" part for half a decade before going back. IT HAPPENS!
Rant over!
Rant over!
In all those cases though they repurpose the previous logo for the current time - Spurs, Liverpool and Sheffield Wednesday haven't dug out their old kits from 20+ years ago.
There is no doubt these idents are classics and in looking to relaunch BBC2 they really are probably the best place to start - but it's about taking the concept and reinventing it for today, not just taking 20 year old idents and putting them back on screen - then slapping whatever logo they feel like on them. Idents are supposed to sum up a channel and these did that perfectly for BBC2 in the 90s - but now they just suggest the channel has run out of ideas and is pining over it's past rather than delivering something of worth here and now.
