This prentend-y "move online" is an embarrassment to witness. Just make it the little section on the iPlayer which it will ultimately become. Also, given the channel has been run down so far recently, I'm starting to wonder whether it's even worth keeping the BBC Three brand at all now.
What on earth is with that bar chart, where the huge chunk represents 20% and the tiny sliver is 80%!
The BBC Three brand was always lame. The last thing they should be doing is trying to be hip n' yoof - it's beyond patronising. I'm embarrassed that they used "Listicles" in an actual pitch document. Cringe.
Likewise, I'm more bothered about the ill proportioned graphic.
Perhaps telling that the "long-form video" is made to seem very insignificant compared to all the detailed information about the online content.
I see the press release now...
"Our audience aren't watching the long-form videos as it suits the agenda to do away with this expensive part of the brand but all the online guff is very well liked and has received 900 likes from our 11 second attention spanners. But following a review, this online content is not something the BBC should be doing as it can be better served by the commercial sector."
Night night BBC 3.
Having said that, I'm not sure I can reference much anguish at the loss of BBC 3 - and I work with a fair few of their target audience. But, funnily enough, they like Strictly Come Dancing, X Factor, Bake Off, Britain's Got Talent, The Apprentice. Maybe, though, they'll miss it when it has gone?