As you say the Daily Drop is dire and isn't something the licence fee should be spent on - with the "BBC3" budget being cut so dramatically every single penny should be spent on programming.
Unfortunately, the plan is/was for "20% of budget will go on non-traditional content - such as micro-videos, listicles and gifs" as reported here.
The Daily Drop thing is pretty bad, not very engaging, and not enough there to have you want to go back and follow or check it a few times a day. Also, why link to a lot to Newsbeat - leeching off their content - when Newsbeat is already doing a good job on their own a properly designed website. Also, Newsbeat really is the standard of how to treat this audience - don't patronise them! "LOLs, WTF?!, ammazze".
It's clear this whole BBC Three online is a just a stop gap and I suspect the people in charge don't really want the non-programme content to work - they'll review it in a year or two, explain no-one is reading it, outline there are alternative sites online, state it's not the sort of thing the BBC shouldn't be doing and then just shut it down. THey should just cut the cr@p and do it now.
This prentend-y "move online" is an embarrassment to witness. Just make it the little section on the iPlayer which it will ultimately become. Also, given the channel has been run down so far recently, I'm starting to wonder whether it's even worth keeping the BBC Three brand at all now.