Yeah! What are the BBC thinking? The amount of twenty-somethings who eagrely study the BBC Three column of the Radio Times the moment it drops through their door...
Sadly no longer a 20-something but really dispute that - I actually found out about 3 or 4 shows on TV this week through a quick glance at the weeks TV Guide this morning that I had no idea were airing.
You dispute that TV listings publications are rarely read and even rarer purchased by people in BBC Three's target demographic?
Isn't it you disputing that, and me disputing what you're disputing. I'm getting rather confused! My point is the EPG
isn't great for planning a weeks viewing or finding shows returning to screen and that the old fashioned way of reading the TV highlights for the week, whether in a TV mag, a free TV guide or even on this new fangled thing called the interweb is often the easiest way to find out what's on and BBC3 is going to struggle to make itself heard in promoting it's content in that way, relying instead on social media and the few BBC promos they'll get instead.
Obviously with it not being linear it's not going to matter too much if people don't catch it the moment it premieres, but you can bet that having used higher internet viewership as the reason to close the TV channel that ultimately lower internet viewership will be the justification for closing it altogether.
Are BBC3 shows being restricted to 30 days too - will that be enough for word to reach the potential audience? Making a Murderer on Netflix is a good case study for how on demand services rely on word of mouth - and it had been on Netflix about a month before it really took off.
Turns out nobody had 2020 vision.