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BBC Three Rebrand

(December 2007)

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GR
gregmc
Suggests change before 21st then?
BL
Blob
The new theme seems to be enter three, with some sort of time travel hole, to enter three i suspect.
JO
Jonny
The BBC logo looks wrong on the 'Upstaged' trail. The letters appear to be to close to the edges which makes the logo look odd.
PA
paul_hadley
Looks very likely the change will happen on the 21st, doesn't it.
CH
chris
lateshowuk posted:
Looks very likely the change will happen on the 21st, doesn't it.


Well, it's a Monday - seems logical to me, although wasn't the latest BBC ONE rebrand on a Saturday and wasn't the latest BBC TWO rebrand on a Sunday? Which means it could be any day really...
DU
Dunedin
From a piece in today's "Monkey", it sounds like the relaunch is still a couple of weeks away...not a lot of detail though:

Quote:
Monkey hears that Danny Cohen, the ambitious newish controller of BBC3 recruited from Channel 4 last year, is currently putting the finishing touches to a complete revamp of the channel's identity and image, to be unveiled in two weeks' time. It will stress its role as a youthful, attitudinal station, more than just a place to browse after 7pm, with programming accessible online and by mobile. Well, after shedding responsibility for Big Brother, he's a man in search of new challenges.


http://blogs.guardian.co.uk/mediamonkey/2008/01/controller_gears_up_for_fresh.html
:-(
A former member
Trails are now running saying how viewers can take part...

http://www.theidentgallery.com/bbc3/new2008/BBC3-2008-INFO-1.jpg . http://www.theidentgallery.com/bbc3/new2008/BBC3-2008-INFO-2.jpg

Video/Flash
GR
gregmc
Andrew Wood posted:


Did they mean to pick a hideous looking chav to promote this to their 'target audience'. If anything it puts me off!
PC
Paul Clark
Andrew Wood posted:


Saw that the other night...

I'm genuinely worried about what proportion of junctions will be using these - if it's 100% then you could say there'll be effectively no idents anymore, all being displaced by what could end up mainly being Youtube-style 'Yoof IVC' filmed from someone's bedroom using a webcam! Pale

Not sure about the guidelines but I'm hoping people can at least be creative with music and backdrops otherwise it could be quite, quite dull.
DB
dbl
Flipside, people on here wanted IVC and when it kinda comes along...it's reinvented Hmm.... Razz
ST
steveboswell
Andrew Wood posted:


Isn't that Charlie Brooker's chair? Surprised

Bozz
PC
p_c_u_k
This sounds like absolute ****, quite frankly. Some middle-aged businessman's idea of what 'the kids' are after.

BBC3 was doing a perfectly good job as it was, but because of some criticism from the opinion-formers and those within the BBC who think young people are some sub-human species that only talk in textspeak and only watch YouTube because it's grainy quality (as opposed to because they can genuinely pick what they want to see), it looks like it's going to become lowest-common denominator crap.

I hope to be proved wrong, but I doubt it. The best that can happen out of this revamp is that it is superficially the same channel - the worst, that it becomes some dumbed down tweenies version of BBC3. Either way, it ain't gonna improve.

And it's about time the BBC recognised some of the successes of BBC3. Little Britain and Torchwood came from the channel, The Mighty Boosh would never have worked on a mainstream BBC channel without some sort of introduction, Family Guy has a consistent running time there without being shunted to post-snooker 2am showings. And it's also managed to be a testing ground for various other programmes, some of which were successful, some others were (thankfully) prevented from appearing on terrestrial television because of it.

But hey, instant results are all we want nowadays, aren't they... Rolling Eyes

Rant over.

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