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BBC Three Rebrand

(December 2007)

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RO
Ronant
Brekkie posted:
Ronant posted:
Rolling Eyes ... its a FACT! Between 7pm and 4am it is. Not over the full 24 hours, but of course its not cos it only broadcasts for 9. As i said to Brekkie have a look at Broadcast or MediaGuardian.



Give us the quote and the link to back that up - I can't find anything anywhere to suggest that. And BBC propaganda doesn't count!

http://www.guardian.co.uk/media/2007/dec/14/tvratings.itv#related-info
The article says that ITV2 is the most popular digital channel with a multichannel share of 2% but further down it says...
Quote:
BBC3 recorded a multichannel share of 2.7% between January 1 and December 9, up from 1.8% last year.

However, it is difficult to compare it against its commercial rivals as the BBC only measures its share across its broadcast hours of 7pm to 4am, whereas other outlets are based on an all-day share.
Ive read an article which says outright that BBC3 is the most popular digital channel between 7 and 4, but this pretty much proves it anyway.
ST
Stuart
Ronant posted:
Quote:
BBC3 recorded a multichannel share of 2.7% between January 1 and December 9, up from 1.8% last year.

However, it is difficult to compare it against its commercial rivals as the BBC only measures its share across its broadcast hours of 7pm to 4am, whereas other outlets are based on an all-day share.

Ive read an article which says outright that BBC3 is the most popular digital channel between 7 and 4

Then please provide a link to that article.

Ronant posted:
but this pretty much proves it anyway.

It does nothing of the sort. You are comparing apples with oranges. Until you can produce audience share figures for the other main digital channels specifically between 19:00 and 04:00 then BBC Three's figure of 2.7% is meaningless as a benchmark.
RO
Ronant
StuartPlymouth posted:
Ronant posted:
Quote:
BBC3 recorded a multichannel share of 2.7% between January 1 and December 9, up from 1.8% last year.

However, it is difficult to compare it against its commercial rivals as the BBC only measures its share across its broadcast hours of 7pm to 4am, whereas other outlets are based on an all-day share.

Ive read an article which says outright that BBC3 is the most popular digital channel between 7 and 4

Then please provide a link to that article.

Ronant posted:
but this pretty much proves it anyway.

It does nothing of the sort. You are comparing apples with oranges. Until you can produce audience share figures for the other main digital channels specifically between 19:00 and 04:00 then BBC Three's figure of 2.7% is meaningless as a benchmark.
Rolling Eyes
Quote:
The channel also had the highest week one share of any non-terrestrial channel in the hours that it transmits – 2.7%
http://www.bbc.co.uk/pressoffice/pressreleases/stories/2008/02_february/05/bbcthree.shtml
Some of you might just label that as 'BBC propaganda' Rolling Eyes As if they're going to lie.

This wont help with shares as it only has 24 hour shares - http://www.barb.co.uk/viewingsummary/weekreports.cfm?report=multichannel&requesttimeout=500&flag=viewingsummary but it shows you the reach - BBC3 had a reach of 27.9% w/e 20th Jan, second only to ITV2 with 30.6%. That's pretty impressive for a channel only on air 9 hours a day. E4 had a 19.1% reach.
GS
Gavin Scott Founding member
Ronant posted:
http://www.bbc.co.uk/pressoffice/pressreleases/stories/2008/02_february/05/bbcthree.shtml
Some of you might just label that as 'BBC propaganda' Rolling Eyes As if they're going to lie.


No I'm sure the press office would never be known to dissemble.

Just the Blue Peter production team.
BR
Brekkie
E4's total reach though when you factor in the +1 channel is 31.7%, while ITV2's jumps to 38.6%. Still though these aren't comparable as it's highly likely ITV2's and E4's shares are higher when daytime hours are discounted too.


Ratings can be interpreted in so many ways that all companies, even Aunty Beeb, can find a way of making their figures look good by basically stripping it down to "Out of all the viewers watching BBC3 at 11.07pm on a Thursday evening, 70% of viewers choose to watch BBC3 at 11.07pm on a Thursday evening".
RO
Ronant
Brekkie posted:
E4's total reach though when you factor in the +1 channel is 31.7%, while ITV2's jumps to 38.6%.
No they dont!! Youve just added the +1 figure to the channel's reach and got that - what on earth makes you think that all of those who watch E4/ITV2+1 are unique and dont ever watch the main channel??

Brekkie posted:
Still though these aren't comparable as it's highly like ITV2's and E4's shares are higher when daytime hours are discounted too.
I've no idea about E4 but i do know, just dont ask me to find the article, that ITV2's daytime lineup is very very popular so i dont think thats the case. A Jeremy Kyle repeat shown at 2.30pm popped up in ITV2's weekly top 10 a few weeks back.

Anyway the fact is BBC3 is doing very well, it increased the size of its audience by quite a large amount last year and is doing a good job of attracting 16-34 year olds.
BR
Brekkie
Anyway, let's take a look at what this hive of innovation and originality has to offer with it's relaunch:


Quote:
Drama


There's a real focus this season on building Drama on BBC Three. This kicks off with Phoo Action, at 9pm next Tuesday, the first of six outstanding original, single dramas featuring a wide range of on- and off-screen talent. Phoo Action, written by Jamie Hewlett of Gorillaz and Tank Girl fame and starring Jaime Winstone (Kidulthood) and Eddie Shin (ER), is a futuristic, kung fu, live action drama.


So six pilots then. BBC3 say one of them will return as a series, so obviously they expect the other five to be crap.


Quote:
Entertainment



In the coming months BBC Three will also be making a much bigger commitment to Entertainment. Lily Allen And Friends is on air at 10.30pm on Tuesday night with first night guests Cuba Gooding Jr and David Mitchell.



Upstaged launched yesterday (4 February) and is a major new entertainment format that will live and develop primarily on the web. Upstaged is an eight-week, live, online event that is a mixture of talent show, stamina and social networking.


A chat show and a talent show. How original.


Quote:
News, Current Affairs and Factual



The revamp to 60seconds kicks off from Tuesday (12 February). Whilst continuing to deliver instant bites of information throughout the night, 60seconds will launch a nightly World News bulletin, with global events seen through the eyes of news stations from around the world.



And in line with young audiences' interest in the world around them, there will also be a weekly commitment to environmental news, and special bulletins on everything from technology to entertainment and weekend sport.



One of the aspects of the old BBC3 News I really liked was the news through the eyes of news channels around the world - but there is no slot in the schedule for an extended bulletin, so presumably it's being done in a 60-second bulletin, which won't do it justice.

Bulletins dedicated to technology, entertainment and sport means the dropping of news bulletins they replace.

And as for 60-seconds - they spend the first and last 10 seconds plugging what's next on BBC3 anyway.



Quote:
In Factual, Find Me The Face at 8pm sees two of the UK's top model scouts competing to find a brand-new face in just one month. Ditching the size-zero stereotype and going for a different look every week, the scouts want to find real people who can succeed in the ferociously competitive world of modelling.



Dawn Gets Naked (Thursday 14 February at 9pm) is the first of a new series featuring Dawn Porter in which she tackles questions viewers were too afraid to ask on "all things female". In this revealing programme, she gets her kit off to host a naked flashmob in central London, and models at a life-drawing class.



We've seen both these ideas done dozens of times.


Last year the only BBC3 programmes I watched regularly were Last Man Standing and Gavin and Stacey, though that I didn't catch until into it's BBC2 airing.


The trouble with BBC3 is they have to throw at it before something sticks - and in most cases the things that stuck would probably have found themselves on BBC2 anyway if BBC3 didn't exist.


And often when things do stick, you just can't get rid of it!
NS
NickyS Founding member
[quote="Brekkie"]
Ronant posted:
Puzzling thing to for w/e 13/1 - 60 Seconds is listed as getting over 1m - I thought OFCOM could only measure 15 min slots.
.

You can get 1 minute reach figures.
BR
Brekkie
Ronant posted:
Brekkie posted:
E4's total reach though when you factor in the +1 channel is 31.7%, while ITV2's jumps to 38.6%.
No they dont!! Youve just added the +1 figure to the channel's reach and got that - what on earth makes you think that all of those who watch E4/ITV2+1 are unique and dont ever watch the main channel??



Proves my point though that channels can doctor the figures to suit their needs. It's pretty standard practice though for +1 channels to be incorporated into the main channel figures.


No one is saying those that watch the +1 channels don't ever watch the main channel - that's not how these percentages work anyway.



Anyhow as pad I'm sure could tell you, you swallow the garbage coming from TV execs in trying to sell the audience it's relaunch at your peril.
RO
Ronant
Brekkie posted:
So six pilots then. BBC3 say one of them will return as a series, so obviously they expect the other five to be crap.
No it means BBC3 has a small budget.

Quote:
The trouble with BBC3 is they have to throw at it before something sticks - and in most cases the things that stuck would probably have found themselves on BBC2 anyway if BBC3 didn't exist.
No the chances are they would never of been commissioned. I cant believe that the BBC2 controller would ever of been brave enough to commission something like The Mighty Boosh.
BR
Brekkie
Ronant posted:
Quote:
The trouble with BBC3 is they have to throw at it before something sticks - and in most cases the things that stuck would probably have found themselves on BBC2 anyway if BBC3 didn't exist.
No the chances are they would never of been commissioned. I cant believe that the BBC2 controller would ever of been brave enough to commission something like The Mighty Boosh.



Rubbish - and the proof of that is the nineties, eighties and probably even before that.

Nowadays the likes of The Fast Show, Fist of Fun and Goodness Gracious Me would find themselves shunted out to BBC3 as non-mainstream programming.
RO
Ronant
Brekkie posted:
Ronant posted:
Quote:
The trouble with BBC3 is they have to throw at it before something sticks - and in most cases the things that stuck would probably have found themselves on BBC2 anyway if BBC3 didn't exist.
No the chances are they would never of been commissioned. I cant believe that the BBC2 controller would ever of been brave enough to commission something like The Mighty Boosh.



Rubbish - and the proof of that is the nineties, eighties and probably even before that.

Nowadays the likes of The Fast Show, Fist of Fun and Goodness Gracious Me would find themselves shunted out to BBC3 as non-mainstream programming.
The chances are the independent companies who make stuff for BBC3 have already pitched their ideas to other channels - most tv producers would prefer their programme to be on BBC2 wouldnt they? So why isnt it, cos the contoller of BBC2 said no and so they went off somewhere else, like BBC3.

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