BBC Three Rebrand

Hmm clearly not a lot of love for BBC3 on this forum - but i doubt many on here are really the people it's aimed at.

I'm 21 right in the middle of its target audience and this new look - not just the branding but the whole raft of new programmes etc looks very good IMO. Personally i think the blobs and that logo are now looking rather dated and it was certainly time for a change.

When BBC3 launched it was a very different channel - and was aimed at 25-34 year olds, this has now been changed and the controller said recently it would be aimed more at late teens/early twenties. Some of the new dramas look great - The Guardian said that The Things I Haven't Told You was even better than Skins.

And BBC3 is the most popular digital channel - ratings haven risen enormously and reaches 31% of 16-34 year olds each week while in the first week of 2008 it had its highest reach ever.

I assume you mean "most popular for their ever-changing target audience".

If you actually mean "most popular digital channel" then you are way off the mark! It is heavily beaten by both ITV2 and ITV3.

The new look isn't tonight.

No im not - its the most popular digital channel between 7pm and 4am. And seeing as that when BBC3 broadcasts, i think thats the measure that should count. What you're probably talking about is the 24 hour share. For most of that time BBC3's share is of course 0%, hardly fair to count all of that.

By the way as i said on the previous page, i'm pretty sure the new look launches Tuesday 12th Feb.

Seems a bit weird to launch a new look on a Tuesday.

It's much better to launch on a Saturday, Monday or if it's after Christmas, on New Year's Day.

The idents also seem to have a CBBC style to them from what I have seen.

Well I'm among their target audience too but it doesn't mean I automatically appreciate a childish girly look. It's patronising to expect younger people to require this kind of presentation, aside from the fact that it just looks awful and is a complete waste of public money.

I head a roumor that the bbc three relanch will be Saturday 9th Febuary 2008!

Well BBC Three is still using the blobs idents tonight, although the announcer admitted that you'd better enjoy them now, because they'll be going soon.

That blows, right out of the window, someone's theory that the new idents would be coming in tonight, i.e. Saturday 2nd February.

Does ANYONE know the actual date on which the new idents will definitely be coming in? I'm fed up with hearing several different "under the impression" dates, I want one definite date.

I do
Someone on here has said the correct date ...

I'm wondering, should I be wearing my "save bbc3 news" wristband to show support for good news on the revamped channel?

Doesn't the new look co-incide with the launch of the new Lilly Allen show?