RO
That's not the impression I get. Rather, they're latching onto a few design clichés that were at their most fashionable a year or more ago - the luminous pink and rubber stamped flowers among them.
It's that distant and painfully out-of-touch mentality which is responsible for every UGC/TV crossover abortion so far. It's not what viewers want. This being announced the same week that tiresome user generated-orgy MTV Flux announces its closure should be more indicative of what a mess this element of the rebrand will inevitably turn out to be.
Unfortunately, the industry is ignoring the two roles YouTube is playing, only one of which actually have the potential to threaten the commercial viability of TV. Disposable 30 second nuggets shared via MSN are not in the same boat, never mind ocean, as episodes of Heroes stuck up on YouTube. The latter, might, just *might* pose a threat, but the appropriate response is not to welcome the former onto the platform that people turn to as the result of a quality control process - the destination that hosts the occasional multi-million gem that really engage people.
To put it another way - content is not the issue! Just the way people want to access it. And even to what extent that is true I suspect is over-stated. The reaction is to make the good content you should (hopefully) already have available on other platforms - not to swap it around and assume that a cat falling off a table is actually the pinnacle of intellectual viewing we crave at the moment.
gregmc posted:
This promo aired at 8pm on BBC One, the new look seems very 'girl' oriented.
That's not the impression I get. Rather, they're latching onto a few design clichés that were at their most fashionable a year or more ago - the luminous pink and rubber stamped flowers among them.
It's that distant and painfully out-of-touch mentality which is responsible for every UGC/TV crossover abortion so far. It's not what viewers want. This being announced the same week that tiresome user generated-orgy MTV Flux announces its closure should be more indicative of what a mess this element of the rebrand will inevitably turn out to be.
Unfortunately, the industry is ignoring the two roles YouTube is playing, only one of which actually have the potential to threaten the commercial viability of TV. Disposable 30 second nuggets shared via MSN are not in the same boat, never mind ocean, as episodes of Heroes stuck up on YouTube. The latter, might, just *might* pose a threat, but the appropriate response is not to welcome the former onto the platform that people turn to as the result of a quality control process - the destination that hosts the occasional multi-million gem that really engage people.
To put it another way - content is not the issue! Just the way people want to access it. And even to what extent that is true I suspect is over-stated. The reaction is to make the good content you should (hopefully) already have available on other platforms - not to swap it around and assume that a cat falling off a table is actually the pinnacle of intellectual viewing we crave at the moment.
PC
Seems like they're playing it safe and painfully obvious with the graphics style in relation to how it reflects the move to user content and online / mobile programme access. When you take that into account, it does appear they've thought 'how can we represent this?' and then arrived at something terribly clichéd.
Granted, some idents may be better than others here, but on the whole I get the feeling this simply won't be distinctive enough, and could be lumped in with the sort of fare you might have seen on every other music channel at some point; that's not good.
Granted, some idents may be better than others here, but on the whole I get the feeling this simply won't be distinctive enough, and could be lumped in with the sort of fare you might have seen on every other music channel at some point; that's not good.
CH
Agreed. Looking at the screen caps, they appear to be going for the 'Let's all go back in time with a music festival feel and pretend we live in the sixties' look. Dreadful. Clichéd. Awful.
p_c_u_k posted:
Looks like hell and the presenter on the promo looks like someone trying to be a ned.
Not promising.
Not promising.
Agreed. Looking at the screen caps, they appear to be going for the 'Let's all go back in time with a music festival feel and pretend we live in the sixties' look. Dreadful. Clichéd. Awful.
PC
Back on The Mighty Boosh point - isn't this the problem of measuring BBC3's success? The minute anything becomes successful it moves to BBC2. BBC3 is then left bereft until the next moment of genius comes through, leaving everyone thinking it's been a failure, when in fact all its good shows have been promoted and this is exactly how it should work.
Now putting a bit more effort into the station should theoretically mean it's going to produce more successes and more programmes that can gain promotion. However it all looks a bit like a combination of the wrong direction the station took in the first place (Johnny Vaughan's chat show trying to get a mass audience) and lowest common denominator crap which is some middle-aged out-of-touch marketing man's idea of what 'the kids' want.
I hope I'm wrong.
Now putting a bit more effort into the station should theoretically mean it's going to produce more successes and more programmes that can gain promotion. However it all looks a bit like a combination of the wrong direction the station took in the first place (Johnny Vaughan's chat show trying to get a mass audience) and lowest common denominator crap which is some middle-aged out-of-touch marketing man's idea of what 'the kids' want.
I hope I'm wrong.
:-(
A former member
dbl posted:
Laugh out loud anno, there!
ST
The logo is fine, if hardly unique in style. It seems to be an amalgamation of many others.
The idents are a cross between the 1960s (as another poster mentioned) and ITV2. They could've incorporated the blobs into the new idents, I think, and created something of the iconic status that BBC TWO have with their symbol. I will certainly support the "Keep the Blobs Campaign".
As for "user-generated content". Don't be so damned lazy! Either pay for professionally produced content, cut the hours of the channel or close it completely if you don't have enough. I don't want snippets of YouTube on my TV thank you. It's not clever and certainly not broadcast material.
The idents are a cross between the 1960s (as another poster mentioned) and ITV2. They could've incorporated the blobs into the new idents, I think, and created something of the iconic status that BBC TWO have with their symbol. I will certainly support the "Keep the Blobs Campaign".
As for "user-generated content". Don't be so damned lazy! Either pay for professionally produced content, cut the hours of the channel or close it completely if you don't have enough. I don't want snippets of YouTube on my TV thank you. It's not clever and certainly not broadcast material.
PA
Just had another re-edited ident there by the looks of things (23:30) - singing that song from the Sound Of Music I think ("So long, farewell...").