Has BBC Three gotten a new logo? I saw this on a billboard for the British RuPaul in the taxi on my way home from school.
I think it's just a variant - the actual episode of Drag Race UK had the existing square logo at the start.
I suspect they've discovered that for advertising purposes, the boxed BBC II! logo might not mean anything to some people, so felt the need to spell it out to make things more obvious.
You can get away without text in a logo when a brand has become iconic and universally recognisable like the Nike tick and the McDonalds golden arches, but I think the
has a long way to go before it reaches that status.