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TIGHazard499 posts since 3 Jan 2014
Tyne Tees Look North (North East)
Well according to this Noggin post during London 2012

https://tvforum.uk/forums/post836115#post-836115


Noggin posted:

Not sure I follow. Just because BBC One SD and BBC One HD share a playout chain doesn't mean that they have to look identical.

It's perfectly possible to put a DOG in the HD feed and not in the SD feed (and control it's removal and insertion via automation) in a combined playout area... Nothing to stop you having an HD DSK (or similar) under automation control in the HD playout chain post-SD downconversion.
Markymark7,091 posts since 13 Dec 2004
Meridian (North) South Today

I've seen a few programmes on the BBC3 strand since it started on BBC1 in March, and I've definitely not seen a DOG at any point - and that is in England.

I believe for England, SD doesn’t have the DOG while HD does, while the other nations do what they want with it


Ah, well I'm in the stone age watching in SD, so I don't get a DOG! I wonder why they only add it to the HD feed? And how, because isn't the SD feed downconverted from HD?


It is, but the DOG insertion can be at any point in the chain, pre or post the point where the two feeds go off to their respective distribution. The C4 HD DOG obviously doesn't appear on C4SD
Spencer (previously Spencer For Hire) 5,907 posts since 13 Jan 2003
Yorkshire Look North (Yorkshire)
* Has BBC Three gotten a new logo? I saw this on a billboard for the British RuPaul in the taxi on my way home from school.

I think it's just a variant - the actual episode of Drag Race UK had the existing square logo at the start.


I suspect they've discovered that for advertising purposes, the boxed BBC II! logo might not mean anything to some people, so felt the need to spell it out to make things more obvious.

You can get away without text in a logo when a brand has become iconic and universally recognisable like the Nike tick and the McDonalds golden arches, but I think the II! has a long way to go before it reaches that status.
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Robert Williams714 posts since 25 Jan 2003
London London
* Has BBC Three gotten a new logo? I saw this on a billboard for the British RuPaul in the taxi on my way home from school.

I think it's just a variant - the actual episode of Drag Race UK had the existing square logo at the start.


I suspect they've discovered that for advertising purposes, the boxed BBC II! logo might not mean anything to some people, so felt the need to spell it out to make things more obvious.

You can get away without text in a logo when a brand has become iconic and universally recognisable like the Nike tick and the McDonalds golden arches, but I think the II! has a long way to go before it reaches that status.


I saw this on a billboard this morning and was going to mention it - just what is the point of having a logo that you can't use because no one will understand what it means??

Really they should just be done with it - admit defeat and reinstate the word THREE to the logo.
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Lynetwork48 posts since 9 Jul 2018
Tyne Tees Look North (North East)
That version of the logo's existed since the rebrand in 2016.
No, it hasn't. The font used there is what they use in their trails, but originally they used Arial. It's been around for a while, but not right from when the II! logo was introduced.

I'm almost certain there was some sort of 'mini rebrand' where the new font was introduced, maybe like a year after the online switchover?

The main thing I remember is the new font and that the colour-ways had funny names.