BBC squashing all credits still more

This credit sqeezing is a media gimmick that the industry have convinced themselves is necessary and an "evolution".

Absolute garbage!

The BBC have been wrong before (DOGs on ONE & TWO when they first appeared on digital) and the public rebelled - they subsequently back-tracked.

I pay for programmes to be shown in full. I don't need to be told what's on next - I already know! I find the constant reminders insulting since they asume that either I can't read a published TV Guide or I don't know how to use the EPG. I will switch over the moment these ECPs appear, and I'm sure I won't be alone, so they are likely to loose more viewers than their gimmick intends to keep.

TV on Trial seems to have got it right - large text maybe slightly wider than normal so that when squished, it's still perfectly legible!

Although nothing beats BBC Three - for the odd show I actually catch on the channel the 'wallpaper' ECP appears but you can still see a fair bit of the background clip because it doesn't line up.

It appears to be following the new guidelines that prompted this thread in the first place.

Well, today's lunchtime Neighbours had the right-aligned roller as usual and a left-sided split screen ECP.

I think "evotution" is scheduled to begin this evening after the news hour, so expect the backlash and complaints to start around 19:30.

It's a good day to bury bad marketing gimmicks!

How convenient that Points Of View should end its current series the day before this credit mayhem was due to begin. Surely a sign they knew what would have been coming?

You have to make people watch the next programme. The truth is that people want content, and therefore credits whuile nessecary, need to be sidelined to give the viewer what they want.

Make better programmes?

If these new credits filled the bottom width of the screen they'd be less of an issue - but these have the promos at the top then a pointless graphic at the bottom with the credits squeezed into a corner.


It's a very backwards step by the BBC - this sort of situation of reducing the credits is what generic credit / ECPs were created too avoid in the first place.

Is it a necessity for you to hold the exact opposite of widespread opinion?

I hadn't put two and two together there but it wouldn't surprise me if that was planned
Why POV has to take 12 weeks off I don't know, are the BBC only accountable a few weeks a year?

Thank you Helen Kellie (BBC Marketing mouthpiece). All this over-promotion proves is that the BBC have learned nothing from the Eldorado saga - this programme was so endlessly-promoted people voted with their feet and decided because the BBC were plugging the new soap at every given opportunity, as if to say this is what THEY thought we should be watching, they would rebel against the heavy marketing and made up their mind Eldorado would be crap (which it was).

Fifteen years later, such over-promotion has sadly become the norm. The Chase - promoted over the credits of a programme yesterday and STILL got a "One To Watch" promo in the same junction. Saturation promotion is almost always fatal, yet these marketing johnnies still can't grasp that.