MM
So sorry we're boring you. But why not just refrain from posting unhelpful comments like that and just move on to a thread that interests you.
Who'd have thought a thread about a font could get so tedious!
So sorry we're boring you. But why not just refrain from posting unhelpful comments like that and just move on to a thread that interests you.
VM
Surely all (or most of) these problems would be resolved if it just used the standard BBC One trail design?
You then don't have the problem of multiple instances of the BBC blocks, and can spell out the channel's full name, in this instance BBC One Northern Ireland.
But I'm sure there's some reason why BBC Sport has to have its own branding on these trails.
You then don't have the problem of multiple instances of the BBC blocks, and can spell out the channel's full name, in this instance BBC One Northern Ireland.
But I'm sure there's some reason why BBC Sport has to have its own branding on these trails.
MD
I think it could work for BBC Four, as long as the cross promotion is only shown in Northern Ireland.
The only time the regional identifier should be used on the logo itself IMO, is for channel idents and stings, and for promotions in the channel's style, in that region only.
Cross promotions are different, in that they use a channel logo in the "external" style, designed to sit alongside other logos, and so the regional identifier becomes cumbersome to accommodate.
But it is a difference of opinion, not a statement on the importance or lack of importance of the region or nation.
The only time the regional identifier should be used on the logo itself IMO, is for channel idents and stings, and for promotions in the channel's style, in that region only.
Cross promotions are different, in that they use a channel logo in the "external" style, designed to sit alongside other logos, and so the regional identifier becomes cumbersome to accommodate.
But it is a difference of opinion, not a statement on the importance or lack of importance of the region or nation.
JO
So sorry we're boring you. But why not just refrain from posting unhelpful comments like that and just move on to a thread that interests you.
Whoosh!
Who'd have thought a thread about a font could get so tedious!
So sorry we're boring you. But why not just refrain from posting unhelpful comments like that and just move on to a thread that interests you.
Whoosh!
MM
So sorry we're boring you. But why not just refrain from posting unhelpful comments like that and just move on to a thread that interests you.
Whoosh!
Fully aware of the potential intent - just not terribly well executed. So save your whooshing.
Who'd have thought a thread about a font could get so tedious!
So sorry we're boring you. But why not just refrain from posting unhelpful comments like that and just move on to a thread that interests you.
Whoosh!
Fully aware of the potential intent - just not terribly well executed. So save your whooshing.
MM
When the inference is that the current discussion is "tedious" (not a particularly innocuous word) - as a participant in that discussion, I don't find the "joke" particularly "funny". I would've thought that a conversation about branding on one of our main channels would be quite at home on this forum.
Anyhow, let's move on and get back to the main discussion - for those who are interested.
It was a funny joke inoffensive joke.
When the inference is that the current discussion is "tedious" (not a particularly innocuous word) - as a participant in that discussion, I don't find the "joke" particularly "funny". I would've thought that a conversation about branding on one of our main channels would be quite at home on this forum.
Anyhow, let's move on and get back to the main discussion - for those who are interested.
MM
It's a difficult one. As you say, there are many opinions on this. And there's no absolutely perfect solution. I detest the regional versions of the box logos - they look so clumsy. And the "Northern Ireland" on the idents and lower thirds on trails - well, no designer would create a logo like that. The size of the "Northern Ireland" text on trails has increased in size since 2006. Whilst I understand the desire to make the text more legible and to impress the brand on viewers, it looks like a bit of a dog's dinner from a design perspective.
I think it could work for BBC Four, as long as the cross promotion is only shown in Northern Ireland.
The only time the regional identifier should be used on the logo itself IMO, is for channel idents and stings, and for promotions in the channel's style, in that region only.
Cross promotions are different, in that they use a channel logo in the "external" style, designed to sit alongside other logos, and so the regional identifier becomes cumbersome to accommodate.
But it is a difference of opinion, not a statement on the importance or lack of importance of the region or nation.
The only time the regional identifier should be used on the logo itself IMO, is for channel idents and stings, and for promotions in the channel's style, in that region only.
Cross promotions are different, in that they use a channel logo in the "external" style, designed to sit alongside other logos, and so the regional identifier becomes cumbersome to accommodate.
But it is a difference of opinion, not a statement on the importance or lack of importance of the region or nation.
It's a difficult one. As you say, there are many opinions on this. And there's no absolutely perfect solution. I detest the regional versions of the box logos - they look so clumsy. And the "Northern Ireland" on the idents and lower thirds on trails - well, no designer would create a logo like that. The size of the "Northern Ireland" text on trails has increased in size since 2006. Whilst I understand the desire to make the text more legible and to impress the brand on viewers, it looks like a bit of a dog's dinner from a design perspective.
MD
It's a difficult one. As you say, there are many opinions on this. And there's no absolutely perfect solution. I detest the regional versions of the box logos - they look so clumsy. And the "Northern Ireland" on the idents and lower thirds on trails - well, no designer would create a logo like that. The size of the "Northern Ireland" text on trails has increased in size since 2006. Whilst I understand the desire to make the text more legible and to impress the brand on viewers, it looks like a bit of a dog's dinner from a design perspective.
If each channel will have it's own customised branding style, they will need to cater for the regional/national identifying text. And the CAs will refer to the channels as "BBC One Scotland" for nations, and "BBC One in London" for regions.
But for cross promotions, where the logos are noticeably smaller, and not able to be catered to by the designers of the channel's branding - I believe having the regional branding prominent, but not attached to individual logos - is an acceptable solution. What would make it more suitable, would be to develop a cross-promotional template, so it is not left to individual entities to determine how it should be presented. And as channels rebrand, there be guidelines for cross-promotional branding design.
Having said all that, BBC Sport seems to have a good approach - and now using actual squares for the logo (obviously to make it all social network friendly) - there is more space to include this extra text. NI, solving the problem that "Northern Ireland" poses for logos.
I think it could work for BBC Four, as long as the cross promotion is only shown in Northern Ireland.
The only time the regional identifier should be used on the logo itself IMO, is for channel idents and stings, and for promotions in the channel's style, in that region only.
Cross promotions are different, in that they use a channel logo in the "external" style, designed to sit alongside other logos, and so the regional identifier becomes cumbersome to accommodate.
But it is a difference of opinion, not a statement on the importance or lack of importance of the region or nation.
The only time the regional identifier should be used on the logo itself IMO, is for channel idents and stings, and for promotions in the channel's style, in that region only.
Cross promotions are different, in that they use a channel logo in the "external" style, designed to sit alongside other logos, and so the regional identifier becomes cumbersome to accommodate.
But it is a difference of opinion, not a statement on the importance or lack of importance of the region or nation.
It's a difficult one. As you say, there are many opinions on this. And there's no absolutely perfect solution. I detest the regional versions of the box logos - they look so clumsy. And the "Northern Ireland" on the idents and lower thirds on trails - well, no designer would create a logo like that. The size of the "Northern Ireland" text on trails has increased in size since 2006. Whilst I understand the desire to make the text more legible and to impress the brand on viewers, it looks like a bit of a dog's dinner from a design perspective.
If each channel will have it's own customised branding style, they will need to cater for the regional/national identifying text. And the CAs will refer to the channels as "BBC One Scotland" for nations, and "BBC One in London" for regions.
But for cross promotions, where the logos are noticeably smaller, and not able to be catered to by the designers of the channel's branding - I believe having the regional branding prominent, but not attached to individual logos - is an acceptable solution. What would make it more suitable, would be to develop a cross-promotional template, so it is not left to individual entities to determine how it should be presented. And as channels rebrand, there be guidelines for cross-promotional branding design.
Having said all that, BBC Sport seems to have a good approach - and now using actual squares for the logo (obviously to make it all social network friendly) - there is more space to include this extra text. NI, solving the problem that "Northern Ireland" poses for logos.
JO
I think the idea that BBC One viewers need to be told they're in Northern Ireland etc is a bit silly really. There is a reason why Tesco in the republic is no longer branded Tesco 'Ireland' I think it has the adverse effect of making people in the nations feel they're different and get a diminished service even though we know that is not the case, as they get a bigger budget than those England. It's clearly an idea people in London thought of because they were worried about it feeling like a product of England but it only serves to identify the brand as something of a different nation but rebuilt for 'you'.
If the BBC was created today there is no way there would be separate brands.
I like the idea of keeping Irish voices but ditching the needless Northern Ireland tag.
If the BBC was created today there is no way there would be separate brands.
I like the idea of keeping Irish voices but ditching the needless Northern Ireland tag.
Last edited by Jon on 7 September 2017 5:43am - 2 times in total