IS
But by 2016 things will be very different. Having 48 TV channels on a traditional linear TV platform may not happen for Rio but will they need to?
A significant number of people viewed the online streams of the various events and that the use of the internet as a way of watching TV will increase in the next 4 years especially as the next thing seems to be 'Smart TVs' and services like Apple TV, YouView etc.
The 24 channels was a fantastic idea and really paid off for them, but it might not be an infrastructure the BBC could do time and time again, for example during the Commwealth Games, the Winter Olympics or Rio.
But by 2016 things will be very different. Having 48 TV channels on a traditional linear TV platform may not happen for Rio but will they need to?
A significant number of people viewed the online streams of the various events and that the use of the internet as a way of watching TV will increase in the next 4 years especially as the next thing seems to be 'Smart TVs' and services like Apple TV, YouView etc.