RD
The current BBC blocks were first seen on air in 1997, but they would have been designed/planned/thought about before that, in 1996, as Lambie-Nairn wouldn't have just snapped his fingers and a shiny new logo suddenly appear out of thin air. You only have to look on the back of any BBC DVD and it says "BBC Logo copyright 1996".
But the BBC logo used on the website is in reith, so it's not the same as the one made by Lambie-Nairn
You miss the point. The blocks were designed in 1996 and it is the blocks that made up the logo. The font of the letters could be in Comic Sans for all the difference it makes, the basic design still dates from 1996.
All right thank you for explaining
The current BBC blocks were first seen on air in 1997, but they would have been designed/planned/thought about before that, in 1996, as Lambie-Nairn wouldn't have just snapped his fingers and a shiny new logo suddenly appear out of thin air. You only have to look on the back of any BBC DVD and it says "BBC Logo copyright 1996".
But the BBC logo used on the website is in reith, so it's not the same as the one made by Lambie-Nairn
You miss the point. The blocks were designed in 1996 and it is the blocks that made up the logo. The font of the letters could be in Comic Sans for all the difference it makes, the basic design still dates from 1996.
All right thank you for explaining
TO
One other thing it's made me wonder, what with this and the iPlayer logo having the BBC blocks the same colour as the rest of the logo, will this potentially be a new trend for the BBC? Will BBC One have an all red logo etc?
I really hope not but seeing what they've done to the iPlayer logo it truly wouldn't surprise me any more.
I really hope not but seeing what they've done to the iPlayer logo it truly wouldn't surprise me any more.
OM
It looks like BBC Studios is using a New York agency BerlinRosen for the launch. If their work includes the logo, it may be they've "gone rogue".
DT
I'm 99.9% sure that the rogue blocks logo explanation is correct. Even in their madder and more extravagant moments, the BBC would realise that it would be completely idiotic in purely financial terms to change the logo on every sign, letterhead and ident to one that is near-identical, but worse. Let alone in a time when we are entering year 15 of continuous BBC cutbacks where every penny left has to be justified before a select committee.
Let's be frank - it is one logo in a publicity article for a non-UK service during a time when the BBC probably has better things to think about than ensuring 100% compliance with its branding guidelines. Let's remember this a corporation that can't keep a consistent endboard format on its flagship channel. Of course, IF i'm wrong, I will eat my words, but at the same be adding this to the list of reasons why the BBC should be legally barred from undergoing in-house rebranding exercises.
Let's be frank - it is one logo in a publicity article for a non-UK service during a time when the BBC probably has better things to think about than ensuring 100% compliance with its branding guidelines. Let's remember this a corporation that can't keep a consistent endboard format on its flagship channel. Of course, IF i'm wrong, I will eat my words, but at the same be adding this to the list of reasons why the BBC should be legally barred from undergoing in-house rebranding exercises.
AL
Well here are the wording comparisons:
So my thoughts are that it must be easier to Reithise the logo blocks rather than reinvent the wheel this time.
So my thoughts are that it must be easier to Reithise the logo blocks rather than reinvent the wheel this time.
RD
But that is exactly what the BBC is doing with introducing the new reith font
I'm 99.9% sure that the rogue blocks logo explanation is correct. Even in their madder and more extravagant moments, the BBC would realise that it would be completely idiotic in purely financial terms to change the logo on every sign, letterhead and ident to one that is near-identical, but worse. Let alone in a time when we are entering year 15 of continuous BBC cutbacks where every penny left has to be justified before a select committee.
Let's be frank - it is one logo in a publicity article for a non-UK service during a time when the BBC probably has better things to think about than ensuring 100% compliance with its branding guidelines. Let's remember this a corporation that can't keep a consistent endboard format on its flagship channel. Of course, IF i'm wrong, I will eat my words, but at the same be adding this to the list of reasons why the BBC should be legally barred from undergoing in-house rebranding exercises.
Let's be frank - it is one logo in a publicity article for a non-UK service during a time when the BBC probably has better things to think about than ensuring 100% compliance with its branding guidelines. Let's remember this a corporation that can't keep a consistent endboard format on its flagship channel. Of course, IF i'm wrong, I will eat my words, but at the same be adding this to the list of reasons why the BBC should be legally barred from undergoing in-house rebranding exercises.
But that is exactly what the BBC is doing with introducing the new reith font