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BBC Select to return as a brand

New North American streaming service

BS
BiggieSMLZ Granada North West Today
Oh god. Don't tell me the BBC logo is going Reith with... THAT.


that is my exact feeling, I fear this is the start of a major corporate rebrand for the BBC


Possible rebrand foreshadowing, for better or worse.... Shocked
Ahh, the joys of TV.
NJ
Neil Jones Founding member Central (West) Midlands Today

I don't know what the copyright is, considering the current BBC logo dates from 1997, the Select name from 1992, the coloring from 2002 (Cbeebies), and the Beeb's bad logo choices from 1986.


The current BBC blocks were first seen on air in 1997, but they would have been designed/planned/thought about before that, in 1996, as Lambie-Nairn wouldn't have just snapped his fingers and a shiny new logo suddenly appear out of thin air. You only have to look on the back of any BBC DVD and it says "BBC Logo copyright 1996".

But the BBC logo used on the website is in reith, so it's not the same as the one made by Lambie-Nairn


You miss the point. The blocks were designed in 1996 and it is the blocks that made up the logo. The font of the letters could be in Comic Sans for all the difference it makes, the basic design still dates from 1996.
HA
harshy Founding member
Maybe it’s a logo designed for the “select” few that will watch it..... I’ll get my coat.
:-(
A former member
So mainstream entertainment shows & in-house drama is on BBC America, archive & smaller ent shows are on BritBox (US) and from the press release this is... BBC Three shows?
SP
Spencer Yorkshire Look North (Yorkshire)

The current BBC blocks were first seen on air in 1997, but they would have been designed/planned/thought about before that, in 1996, as Lambie-Nairn wouldn't have just snapped his fingers and a shiny new logo suddenly appear out of thin air. You only have to look on the back of any BBC DVD and it says "BBC Logo copyright 1996".

But the BBC logo used on the website is in reith, so it's not the same as the one made by Lambie-Nairn


You miss the point. The blocks were designed in 1996 and it is the blocks that made up the logo. The font of the letters could be in Comic Sans for all the difference it makes, the basic design still dates from 1996.


Surely the basic design of the letters B, B and C in blocks dates from the 1950s?
AndrewPSSP, Rexogamer and Roger Darthwell gave kudos
NJ
Neil Jones Founding member Central (West) Midlands Today
But the BBC logo used on the website is in reith, so it's not the same as the one made by Lambie-Nairn


You miss the point. The blocks were designed in 1996 and it is the blocks that made up the logo. The font of the letters could be in Comic Sans for all the difference it makes, the basic design still dates from 1996.


Surely the basic design of the letters B, B and C in blocks dates from the 1950s?


Indeed. But the "straight" version first appeared in the 1997 look. Everything prior to that since the 1950s was slanted.
I suppose its perfectly possible to split hairs on things like this.
AndrewPSSP, Rexogamer and Roger Darthwell gave kudos
BA
bilky asko Tyne Tees Look North (North East)
Jonny posted:
That logo is no mock, sadly...

https://www.bbcselect.com

Note the odd copyright disclaimer at the bottom of that BBC Studios website: "Logos (C) 1996".

Pick one from embarrassingly poor brand management (plenty of evidence of this both domestically and within the Worldwide operation) or monumentally ill-advised, ill-timed rebrand imminent.

I'll go for the former and trust it will be corrected post-haste...


It's also got a dodgy knockoff copy of the BBC nav bar and the normal BBC footer is absent. Looks more like someone who's been tasked to create a BBC-looking website in an afternoon than something actually from the BBC - not saying this is a fake, it could well be some external marketing agency has been brought in to manage the pre-release press stuff. Like the logo, it's close enough that most people won't notice it's not right.


The nameservers for the site are bbcstudios.com, so seemingly this is real.

Avatar Credit: © Independent Television News. Avatar Subject: Jonathan George Snow HonFRIBA
MD
mdtauk London London
The BBC Select logo is a big mistake...
DO
dosxuk Yorkshire Look North (Yorkshire)
Jonny posted:
Note the odd copyright disclaimer at the bottom of that BBC Studios website: "Logos (C) 1996".

Pick one from embarrassingly poor brand management (plenty of evidence of this both domestically and within the Worldwide operation) or monumentally ill-advised, ill-timed rebrand imminent.

I'll go for the former and trust it will be corrected post-haste...


It's also got a dodgy knockoff copy of the BBC nav bar and the normal BBC footer is absent. Looks more like someone who's been tasked to create a BBC-looking website in an afternoon than something actually from the BBC - not saying this is a fake, it could well be some external marketing agency has been brought in to manage the pre-release press stuff. Like the logo, it's close enough that most people won't notice it's not right.


The nameservers for the site are bbcstudios.com, so seemingly this is real.


Oh, I'm sure it's a legit site, I just don't think it's been put together by anyone working for the BBC's web or marketing teams. There's clues in the code about it being a pre-release site, so I wouldn't be surprised to see it completely change before the service actually launches.
TO
tomo359 Border (England)
When i've searched 'BBC Logo' on image search, there are one or two logos that do look a little like the ones used on the Select logo but in black so not sure if they've found those and recoloured them or just made their own, but it is odd whatever has happened, but then again, the BBC right now aren't the best at cohesive branding
MW
Mike W London London
It's worrying if that is the future corporate logo on there, it looks so silly but with the way branding is across the BBC at the moment nothing would surprise me. I suspect if it does change we'll have the 'old' logo around for a long time.
Last edited by Mike W on 16 December 2020 8:54pm
NO
NancerOnTheForum Anglia (East) Look East
* Decided to do my take on it

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