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BBC Select to return as a brand

New North American streaming service

BR
brioalex Central (East) East Midlands Today
I would love to see in 24 years of the current BBC blocks logo another example of where the logo has been altered or changed because of failure in brand management.


Several examples have already been posted in this thread...

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Spotted this similar logo on a BBC job posting on facebook... seems a brand refresh is on the way






Haha, ok fair enough 😂
AN
all new Phil Recently warned Yorkshire Look North (Yorkshire)
I suppose the only real idea we’ll have as to whether or not it’s an actual new logo is if it appears elsewhere. I think it looks quite neat, personally.
BR
brioalex Central (East) East Midlands Today
I suppose the only real idea we’ll have as to whether or not it’s an actual new logo is if it appears elsewhere. I think it looks quite neat, personally.


Absolutely, let’s wait and see!
GO
gottago London London
We already know these are the new blocks they'll be rolling out corporation-wide anyway.

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BR
Brekkie Wales Wales Today
We already know these are the new blocks they'll be rolling out corporation-wide anyway.

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Some 30 year old marketing exec was probably paid £90k to colour that in.
Be nicer and more tolerant to each other. Them's the rules.
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AN
Anglialad Anglia (West) Look East (West sub-opt)
When I saw this image earlier this year, I realised things have gotten into a bit of a mess.

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Does this mean that BBC Four's channel logo will change from black to purple?

Then it would be the same as BBC Local Radio if they did that.
commseng - "Radio Homicide would be murder to listen to".
RD
Roger Darthwell London London
When I saw this image earlier this year, I realised things have gotten into a bit of a mess.

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Does this mean that BBC Four's channel logo will change from black to purple?

Then it would be the same as BBC Local Radio if they did that.

That's why I was wondering why BBC Four had the purple logo in that picture
LO
lobster Anglia (East) Look East
Have you considered there maybe is something more political and idealogical about expunging Gill Sans from the BBC?

if you don't know already, Eric Gill, the designer of the typeface was a sexual deviant, abuser and paedophile - I suppose, what with the BBC itself being embroiled in several abuse scandals over the years, it's is of course uncomfortably ironic that the logo of the corporation, just like several of it's most famous names happened to entangled in sexual deviancy, I think Gill Sans is a beautiful timeless typeface (that absolutely could be modernised to work better on mobile), but I just wonder if the powers at be at the corporation just think this association is a little close to the bone?
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RD
Roger Darthwell London London
Have you considered there maybe is something more political and idealogical about expunging Gill Sans from the BBC?

if you don't know already, Eric Gill, the designer of the typeface was a sexual deviant, abuser and paedophile - I suppose, what with the BBC itself being embroiled in several abuse scandals over the years, it's is of course uncomfortably ironic that the logo of the corporation, just like several of it's most famous names happened to entangled in sexual deviancy, I think Gill Sans is a beautiful timeless typeface (that absolutely could be modernised to work better on mobile), but I just wonder if the powers at be at the corporation just think this association is a little close to the bone?

Good point, but if I am not wrong Eric Gill was known to be a sexual deviant, abuser and paedophile long before Gill Sans started to be used by the BBC in 1997.....so why the Beeb used his typeface anyway, since it was already known that Mr Gill did all of these horrible things. Also as somebody else in this forum pointed out, the BBC blocks are not part of the Reith project, so the blocks are still going to remain in Gill Sans, so the unwelcome association will still remain close to the bone. BTW this is just a thought that I have
DT
DTV Meridian (South) South Today
I would love to see in 24 years of the current BBC blocks logo another example of where the logo has been altered or changed because of failure in brand management.


In addition to Spencer and gottago's examples, there are countless examples of incorrect versions of the BBC logo being used for the logo fade in-fade out at the start of a programme. I've seen versions where the logo was squashed, where the letters were filled in and where they'd clearly tried to make their own version - often ending up with square boxes and Gill Sans Regular.

BBC Films have used an incorrect version of the BBC blocks for years and nobody has done anything. Every version of the BBC News graphics since 2007 have not adhered to the guidelines which clearly state that, if it is placed in a box, there must be at least half the width of one block between the logo and the edge of the box. The new all pink BBC iPlayer logo is in violation of every version of the BBC logo guidelines since 1997 which have all stated that the logo must only be in black or white.

Frankly, whoever is in charge of BBC brand management takes their eye off the ball a lot.
PE
Pete Founding member North Reporting Scotland
The BBC Jobs site has used the incorrect graphic in its opengraph previews for over four years. I'd not read anything into that example.
ELM 2011: I am sick of been persicuted by you immature TV Forumers!
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MM
MMcG198 UTV Newsline
I'll leave this here:

https://cleanfeed.thetvroom.com/7166/opinion/more-to-the-bbc-select-logo-than-meets-the-eye/

Feel free to dismiss etc etc. But a review is in progress.

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