BBC Rebranding...

I was just looking over an e-mail I got from the BBC yesterday from info@bbc.co.uk(a very good address to get info from), anyway as part of the question I set from the main page was in reply to network 'BBC 2' which I put just for speed. However in the reply(the whole e-mail and questions wereb't about presentation, it was about the simpsons if your interested!) at the top it said 'Thank you for your further e-mail about 'The Simpsons' on BBC TWO', it just seamed strange, probably a good sign for the keeping of names(TWO, THREE etc.) rather than numbers(1, 2, 3, 4).