I'm with Cheshirec on this one!
BBC Creative Services (under Steve Martin) have been slowly re-branding all the BBC stations. They don't all have the same jingles but they have elements in common.
It's a good idea because it means BBC Local Radio can have national campaigns on the TV and it still be recognisable to listeners etc.
Did I not make that point a page and a half ago
Lol - just kidding ...
I could have swore I put the Wiltshire Sound jingle package on their website ages ago ... but I obviously didn't - the only one I can find is their sport one, which is a Steve Martin production ...
Along with some great commentary clips - listen to the Jimmy Glass one from Radio Cumbria!
It's worth it!