It's debatable if many of those have the same format or audience numbers as Radio 2, but it doesn't matter
Whilst I would agree commercial radio generally won't be playing Joe Bloggs an equivilalant salary to spin the top 10 at 10 on Tinpot FM up against Ken Bruce, it's not just about formats and audience, it's about salaries.
If Tinpot FM are bought out by megacorp and want to expand their network to a national one to make a play for a known face to get people to tune in mid-mornings for their all new and original MusicMaster quiz, they are likely to splash the cash and go for a name famous by the BBC. Simon Mayo has admitted in interviews since moving to commercial radio, that the salary list made it very easy for Scala to make a sizable offer to him. I think this yearly list has had more of an effect on radio talent than TV, especially as those on radio only can't as easily hide behind the production company loophole.
They may not have the same format or audience numbers, but as local radio networks die a slow death they are being replaced by networks that have national reach - if not quite the equivilant audience. They can't particularly create stars, but they can - and are - buying ones created elsewhere.
What I'm basically getting at is that in TV a BBC star could move to ITV and in theory get the same audience, same format, same freedoms, same prominence, but for much more money
In radio you can jump for more money but you are either going to have a restrictive commercial radio format, or have lots of freedom on one of the newer start ups, but a much lower prominence.
Whilst that's true, we are discussing wage, and it's been seen in the recent past that commercial radio can be willing to match top BBC salary, regardless of format or audience size. In radio, you are often buying someone's personality as much as their skill due to the more intimate nature of the medium.
Last edited by Amber Avenger on 17 September 2020 1:21pm