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BBC To Promote Going Green

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TH
thisiscnn
Seems like quite a good idea > http://goo.gl/qsCqgT

Quote:
BBC will soon show you how green its TV programmes are

In an effort to reward programme makers for doing their bit for the planet, the BBC will soon start displaying a seal of approval on shows that are greener than most. In partnership with BAFTA, the Beeb will award TV programmes that "meet higher environmental standards" with a new "Albert+" certification badge on the credits. To be eligible for the badge, content producers need to have a strong focus on sustainability, share those goals with cast and crew, measure their carbon footprint and take the necessary steps to reduce carbon emissions when filming. Quite the list, but two programmes (From There To Here and Springwatch) have already earned their green (or should it be gold?) stripes and are set to air in the next week. Despite its small beginnings, the BBC and BAFTA hope that other UK producers and broadcasters will follow suit, making Albert+ "the expected standard for all publications."
WA
watchingtv
Anyone think that the Announcer introducing the coming on BBC News at Ten is not right?

It just doesnt have the same effect, but I guess for some reason its not possible to record the promo for the last week or so.
BR
Brekkie
Seems like quite a good idea > http://goo.gl/qsCqgT

Quote:
BBC will soon show you how green its TV programmes are

In an effort to reward programme makers for doing their bit for the planet, the BBC will soon start displaying a seal of approval on shows that are greener than most. In partnership with BAFTA, the Beeb will award TV programmes that "meet higher environmental standards" with a new "Albert+" certification badge on the credits. To be eligible for the badge, content producers need to have a strong focus on sustainability, share those goals with cast and crew, measure their carbon footprint and take the necessary steps to reduce carbon emissions when filming. Quite the list, but two programmes (From There To Here and Springwatch) have already earned their green (or should it be gold?) stripes and are set to air in the next week. Despite its small beginnings, the BBC and BAFTA hope that other UK producers and broadcasters will follow suit, making Albert+ "the expected standard for all publications."

So they'll be giving the Daily Mail another stick to beat them with, even if it is from a sustainable forest.
JO
Joe
How?
JO
Jon
Joe posted:
How?

Political correctness and cost probably. They'll find a reason.
Last edited by Jon on 22 May 2014 1:08am
IS
Inspector Sands
Yep, any excuse.

I hope that the Murdoch papers will be less sniffy about it, especially as Sky makes a lot about being 'carbon neutral' and have even planned to put a wind turbine on their new studio building (I can't remember if it is there now)
MI
Michael
Can't be any worse than Sky's continuing crusade to save the Jaguar.

Probably so that the Murdochs can keep driving theirs.

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