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Josh1,400 posts since 21 Dec 2014
I wasn't sure where to put this, so I'll make a new thread.

Yesterday (just about) marked 28 years since the Virtual Globe and Lambie-Nairn styles were adopted for BBC 1 and 2 respectively. There was a thread on Twitter which sparked my interest and I'd thought I'd share it with you.





It is quite interesting to hear these things.
Fan of the media industry, from the UK.
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The TV-Fan, Alex Plain-Later and paul_hadley gave kudos
Stuart7,592 posts since 13 Oct 2003
Westcountry Spotlight
I once contemplated remaking that BBC One ident in HD, but after many hours, I realised it was too much for me to take on.

Oh, my faith in reality restored, Martin. I'm pleased to see that even the best can fail and just come up with a 'smudgy mess'. Very Happy
3
The TV-Fan, Brekkie and Sh1ruba gave kudos
tesandco1,049 posts since 28 Sep 2001
Granada North West Today
Controversial opinion time (and one I doubt Mumoss will like either), but I always thought the 1991 BBC1 globe seemed dated even at the time it was introduced, and certainly was well past it by 1997, with them having to rely entirely on trailers (and sometimes stings) to bring much to the brand for most of the 90s. Even by the early 90s when it launched, their contemporaries elsewhere were being much more experimental, with many smaller companies introducing multiple ident variants, recognisable jingles etc. Whilst the 1991 effort from the BBC just seemed to be 'more of the same thing' that they'd been doing since the 70s just done on a newer computer. BBC2 was the complete opposite, with a fresh brand and a strong set of idents in 1991 that they kept expanding. But it felt like in the process BBC1 had been forgotten about and had to wait another 6 years for them to give it the attention it actually deserved as the flagship.
TV Whirl - Still covering UK idents, presentation, teletext and programmes after 19 years
10
AidanLunn9 posts since 17 Oct 2017
Yorkshire Look North (Yorkshire)
Controversial opinion time (and one I doubt Mumoss will like either), but I always thought the 1991 BBC1 globe seemed dated even at the time it was introduced, and certainly was well past it by 1997, with them having to rely entirely on trailers (and sometimes stings) to bring much to the brand for most of the 90s.


I think it's the font of the number "1" that does it. If they'd changed the font to the same as that of BBC2's "2", then it might have looked considerably more modern but still maintaining a tradition.
Lou Scannon
HTV West Points West
I concur with tesandco.

To still have a jingle-less ident with a perpetual animation until as late as autumn 1997 seemed so archaic, compared to what seemingly every other TV channel in the universe was already long-since doing by then. That was my opinion both at the time and now.

It also seemed a bit of a cop-out to have both the new stylised "1" symbol and a globe (albeit the "glass" globe being a bit lost in the murk).

The surrounding presentation (trailers/stings etc) showing just the "1" in many interesting 3D guises - seemingly all physically real model work - made the main ident seem even more staid than it already was.

One gets the impression that the original pitch might've been for the "1" to be the wholesale new channel ID (i.e. totally binning the globe), but they got cold feet and so retained some semblance of a globe as a background after all (simultaneously making it dark/obscure enough to perhaps be barely recognisable as a "globe" to many average viewers).
Brekkie34,852 posts since 4 Jan 2003 Recently warned
HTV Wales Wales Today
Controversial opinion time (and one I doubt Mumoss will like either), but I always thought the 1991 BBC1 globe seemed dated even at the time it was introduced, and certainly was well past it by 1997, with them having to rely entirely on trailers (and sometimes stings) to bring much to the brand for most of the 90s.


I think it's the font of the number "1" that does it. If they'd changed the font to the same as that of BBC2's "2", then it might have looked considerably more modern but still maintaining a tradition.

They tried it with a modern 1 to begin with and it looked awful. I think the trouble is a 1 isn't that interesting a shape so it needed to be as stylised as it was, and it worked well in most guises at the time.

Did the surrounding presentation based around the 1 appear from launch or was that introduced a couple of years down the line.


I do think BBC2 shows that if done well there is still a place for classic style idents and as someone said on Twitter "Oneness" is actually essentially a return to quiet idents.

Not sure if they're still up in the gallery but always felt the globe idents by pip2 were the best idents BBC1 never had.
Stay Local. Stay Safe. Stay Alive.
mdtauk6,384 posts since 4 Jan 2003
London London
I think the idea was that the sequence could be jumped into at any point, and so you would have some variety. I don't think they had the ability to separate the sound from the vision back then, so jumping into the middle of music playing would not be pleasant.
ttt
I wouldn't be surprised if they trialled some kind of soundtrack with the globe and probably found just the announcer sounded best.


And they'd be right. To this day I find the ident jingle crashing into the announcer's voice jarring. One or the other is better.