TV Home Forum

BBC one sloppy idents?

(November 2006)

This site closed in March 2021 and is now a read-only archive
PC
Paul Clark
lewsnews posted:
Idents were simple back then wern't they. I liked them more, you didn't notice them so much and they were just there, and because they were simple you tended to focus more on the channel you were watching rather then a few guys flying kites, or dancing in the rain.

Channel 4 + BBC2 also don't really include people within their idents, whilst One, and ITV do... Some sort of pattern emerging?


C4's idents do sometimes feature people, difference being that they aren't the focus of the action - the focus is on the objects that ultimately form the '4'.

Idents were once visually straightforward, bold, but I'd imagine sometimes with a considerable amount of effort, which in this day and age is probably easy to overlook considering how much more fancy idents have become.

We are working with less limitations technologically these days, but the idents of TV past had that simplicity which seems very much forgotten now. Calling an ident a Symbol was fitting then; these days it doesn't make as much sense in my view, because of how much more visually broad and comparatively abstract everything now is.
PE
Pete Founding member
Channel 4's idents are a masterstroke though. Tokyo in particular is astoundingly good, and the focus is entirely on the 4, coming seemingly out of nowhere.

I think part of the channel 4 effect is that there is no focus, apart from the 4, there are no closeup shots like the grinning blind guy on BBC1. Therefore the only time it makes sense is as the logo appears.

Newer posts