BBC One Record Low Rating

Presumably that's not to say they couldn't negotiate a higher rate for showing it in primetime?

That crossed my mind too, it would easily have fitted their Saturday night strand.

I don’t think it’s that simple but I assume the BBC don’t want to pay those higher rates for primetime as it would make it more costly to produce new episodes as it comes out of the BBC Daytime budget.

Not really ratings related (but not sure where to put it) and this is talking about BBC One programmes.

This sounds derivative, like a less fun version of The Masked Singer.

https://www.bbc.co.uk/mediacentre/latestnews/2020/i-can-see-your-voice

Also from South Korea which seems to be the go to area for new formats.

Another one I'm quite familar with because my other half has watched the Korean and Thai versions. It's not too bad, has a bit more variety than The Masked Singer with different rounds and lots of different singers each week, but it doesn't really have that same hook to keep you watching from week to week or the utterly bonkers energy of The Masked Singer.

The fun part comes when you get someone who looks like they absolutely must have the amazing voice they've been lipsyncing to and then when they sing for real they sound like Edith from 'Allo 'Allo. And I suppose you get the reverse as well, the sort of Susan Boyle factor.

Edit: I see from the press release they've tweaked the format in, I think, a good way. Originally it was the guest famous singer playing the game just for fun, with the bad singers being the only ones with a chance to win money if they got all the way to the end. The BBC One version has members of the public doing the guessing in an attempt to win money instead, which makes it a bit more interesting, with the guest singer still there to "help" them, but mainly there because you need someone to do the big duet set-piece at the end.