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BBC One Record Low Rating

840k at 9pm

CO
cobbles Recently warned Granada North West Today
BBC One overnight rating figure for Make Me Famous last night was 840k. The lowest in the history of overnight ratings. Beaten by BT Sport among others. Horrendous, alarm bells should be ringing at the BBC about scheduling iplayer available programmes targeted at youngsters in peak time surely?
BR
Brekkie Wales Wales Today
Ouch. BBC3 shows on BBC1 getting BBC3 ratings. Did watch this last week and it wasn't bad but nothing groundbreaking - clearly a take on the
Love Island suicides
of recent years.

Normal People only just past the 2m mark on BBC1 too, despite being the supposed breakout hit of Lockdown. As a PSB though much better to schedule these in primetime than another repeat of New Tricks or Mrs Browns Boys.


How are the Talking Heads episodes rating?
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JO
Jonwo (previously Jonwo87)
Ouch. BBC3 shows on BBC1 getting BBC3 ratings. Did watch this last week and it wasn't bad but nothing groundbreaking - clearly a take on the
Love Island suicides
of recent years.

Normal People only just past the 2m mark on BBC1 too, despite being the supposed breakout hit of Lockdown. As a PSB though much better to schedule these in primetime than another repeat of New Tricks or Mrs Browns Boys.


How are the Talking Heads episodes rating?


Normal People was a hit, the consolidation and
4 Screen data was 4-5m.

They’ll suck up Make Me Famous’ poor ratings as it’s only a one-off.
MI
m_in_m Anglia (East) Look East
Jonwo posted:
Ouch. BBC3 shows on BBC1 getting BBC3 ratings. Did watch this last week and it wasn't bad but nothing groundbreaking - clearly a take on the
Love Island suicides
of recent years.

Normal People only just past the 2m mark on BBC1 too, despite being the supposed breakout hit of Lockdown. As a PSB though much better to schedule these in primetime than another repeat of New Tricks or Mrs Browns Boys.


How are the Talking Heads episodes rating?


Normal People was a hit, the consolidation and
4 Screen data was 4-5m.

They’ll suck up Make Me Famous’ poor ratings as it’s only a one-off.

I imagine there is also an element of filling schedules becoming increasingly more difficult now most production has been suspended for three months and the summer sport is going to be creating a big schedule void.

How did the weather affect TV viewing in general yesterday evening?
CO
cobbles Recently warned Granada North West Today
Jonwo posted:
Ouch. BBC3 shows on BBC1 getting BBC3 ratings. Did watch this last week and it wasn't bad but nothing groundbreaking - clearly a take on the
Love Island suicides
of recent years.

Normal People only just past the 2m mark on BBC1 too, despite being the supposed breakout hit of Lockdown. As a PSB though much better to schedule these in primetime than another repeat of New Tricks or Mrs Browns Boys.


How are the Talking Heads episodes rating?


Normal People was a hit, the consolidation and
4 Screen data was 4-5m.

They’ll suck up Make Me Famous’ poor ratings as it’s only a one-off.

I imagine there is also an element of filling schedules becoming increasingly more difficult now most production has been suspended for three months and the summer sport is going to be creating a big schedule void.

How did the weather affect TV viewing in general yesterday evening?


It was down all over the place in general but 840k at 9pm is still low even in the height of summer.

From Liam Hamilton on twitter.

Quote:
Superb weather reduces tv viewing overall, but also highlights the appeal of news ...top FIVE most watched programmes Thursday all BBC news from regional news at teatime, 4.5m, thru News at Ten, 3.7m, to News at One, 3m. Next biggest audience?...Regional news on ITV, 2.8m!


Which suggests everything else was below 2.8m including Talking Heads and whatever was on ITV.
FC
FrancesC
Wondering how the ratings are impacted as the BBC keeps releasing new drama on iPlayer before they got aired on BBC One.

Also more and more new series - like Normal People, Killing Eve Series 3 (only Episode 2 had a BBC One branded trailer), Talking Heads and I May Destroy You - are now only promoted as ‘available on BBC iPlayer’, BBC One is not mentioned on trailers.
Last edited by FrancesC on 27 June 2020 2:28am - 5 times in total
AS
Ash101
In “normal times” it would probably cause alarm bells. But we’re in the middle of a pandemic, plus the weather was also the nicest all week that evening.

As said above, at least it was a new show & not a repeat. The BBC don’t “need” high ratings like a commercial broadcaster - so overall probably not a big deal.

Would shows like this / Normal People rate slightly better if the opportunity to (in NP’s case) binge on iPlayer after the TV showing? As you’ve potentially already shown it to people who want to see it.
MI
m_in_m Anglia (East) Look East
Wondering how the ratings are impacted as the BBC keeps releasing new drama on iPlayer before they got aired on BBC One.

Also more and more new series - like Normal People, Killing Eve Series 3 (only Episode 2 had a BBC One branded trailer), Talking Heads and I May Destroy You - are now only promoted as ‘available on BBC iPlayer’, BBC One is not mentioned on trailers.

Talking Heads has certainly been promoted on BBC 1 but the iPlayer promotion has been heavy. It is an interesting commission as the episodes are of varying length and slotted around the schedule at various points. I've only seen the first two as broadcast. I'll likely watch the rest on iPlayer.
DB
dbl London London
Newsflash, if you drop a programme early before a linear broadcast it will some how impact the linear ratings. It's treated like another viewing opportunity rather than banking all your eggs in one basket. Hence why overnights don't necessarily tell the full story nowadays.
CO
cobbles Recently warned Granada North West Today
dbl posted:
Newsflash, if you drop a programme early before a linear broadcast it will some how impact the linear ratings. It's treated like another viewing opportunity rather than banking all your eggs in one basket. Hence why overnights don't necessarily tell the full story nowadays.


The bigger issue with this is it'll nobble a few off the 7 day and 28 days as well surely?

Make Me A Famous has been available for weeks so even it's final ratings will be wildly inaccurate.

In “normal times” it would probably cause alarm bells. But we’re in the middle of a pandemic, plus the weather was also the nicest all week that evening.

As said above, at least it was a new show & not a repeat. The BBC don’t “need” high ratings like a commercial broadcaster - so overall probably not a big deal..


They don't need high ratings for advertising money but they still make commissioning decisions based on them. I know they've re-commissioned a few shows off the back of Iplayer success despite low ratings in the past few years; but you'd assume they'd still want evening shows to at least get over 1m.
OV
Orry Verducci Anglia (West) Look East (West sub-opt)
It's also worth remembering the BBC don't solely judge the success of a programme on viewing figures.

I'm not sure the exact metrics they use, but basically if a programme has a small group of viewers, but that group of viewers highly enjoy and value the programme, they will consider it to be a success.

I don't know if that's the case here or not, but you can't judge a BBC show on viewing figures alone, especially the overnights, especially for BBC Three shows which are largely viewed on iPlayer.
FC
FrancesC
Wondering how the ratings are impacted as the BBC keeps releasing new drama on iPlayer before they got aired on BBC One.

Also more and more new series - like Normal People, Killing Eve Series 3 (only Episode 2 had a BBC One branded trailer), Talking Heads and I May Destroy You - are now only promoted as ‘available on BBC iPlayer’, BBC One is not mentioned on trailers.

Talking Heads has certainly been promoted on BBC 1 but the iPlayer promotion has been heavy. It is an interesting commission as the episodes are of varying length and slotted around the schedule at various points. I've only seen the first two as broadcast. I'll likely watch the rest on iPlayer.

The trailer is on BBC One but there’s only ‘all episodes streaming on Tuesday 23rd June / now on BBC iPlayer’. The version they uploaded to YouTube contains ‘on BBC One and iPlayer’ but using an iPlayer logo with a bbc.co.uk/bbcone URL. Is there ‘Tuesday at 9 on BBC One’ version? I only heard this from CAs.

The timeslot scheduling is a mess. Tuesdays at 2100, Wednesdays / Thursdays at 1930, and there will be another two episodes at 2045 on Monday… Rolling Eyes

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