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BBC One Rebrand

(October 2006)

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TI
This Is Granada
Alexia posted:
bbcrocks posted:
Not for those of a nervous disposition!

someone's having a laugh


Beat ya Wink


Oh my god!!! If that was an ident, Points of view would be inundated.
DA
davidmcg
cock up last night on ni as they showed one ident it finished then into the news the end of football popped up
MN
MarkNewby
They should give the CA a button which triggers the final pips to be played - I dunno, I'm really starting to dislike these... They should use them in full or not at all!
NE
newscentre
Yes... the reason why the idents, for me at least, aren't having much impact, is that they're not allowed to breathe. C4 idents will be played for 15" before the announcer comes in, but on BBC 1, they have sometimes finished the announcement before the legend BBC one emerges.
Don't worry about dead air!!!! We want the idents not these cheesy announcers.
And now that I've got going.. the BBC 1 announcers seem so anachronistic... noone sounds normal... they're all so smashy and nicey... none more so, of course, than the man with the balls, or whatever it is, Alan Deadicote... God, that show's so embarrassing with his badly scripted adlibs. NOONE TALKS LIKE THIS AND THEY NEVER HAVE.
CW
CentralWest
newscentre posted:
Yes... the reason why the idents, for me at least, aren't having much impact, is that they're not allowed to breathe. C4 idents will be played for 15" before the announcer comes in, but on BBC 1, they have sometimes finished the announcement before the legend BBC one emerges.
Don't worry about dead air!!!! We want the idents not these cheesy announcers.
And now that I've got going.. the BBC 1 announcers seem so anachronistic... noone sounds normal... they're all so smashy and nicey... none more so, of course, than the man with the balls, or whatever it is, Alan Deadicote... God, that show's so embarrassing with his badly scripted adlibs. NOONE TALKS LIKE THIS AND THEY NEVER HAVE.


Is that the one who keeps interupting with his stupid comments on the Lotto draws?
TV
The TV Room
I certainly agree with the recent comments about inappropriate announcer cues on the idents. Having recorded and reviewed many Network junctions over the last week or so, there have been some truly awful examples; particularly poor during periods where recorded announcements are used.

The impact of the idents is being lost by having announcers come in after two seconds, drowning out most of the audio. The announcements are also finishing up at random points during the sequences; the impact of the form-up/appearance of the BBC One logo is also lost because most announcers are only half way through their piece, usually telling us about a forthcoming programme that we've already just been told about during one of the previous ten trailers.

When will we see the last of those bloody trails for CBeebies and that CIN one, featuring Terry Wogan? Do all trails have to be shown 900 times each day and within virtually every junction?!?!?
PC
Paul Clark
The TV Room posted:
I certainly agree with the recent comments about inappropriate announcer cues on the idents. Having recorded and reviewed many Network junctions over the last week or so, there have been some truly awful examples; particularly poor during periods where recorded announcements are used.

The impact of the idents is being lost by having announcers come in after two seconds, drowning out most of the audio. The announcements are also finishing up at random points during the sequences; the impact of the form-up/appearance of the BBC One logo is also lost because most announcers are only half way through their piece, usually telling us about a forthcoming programme that we've already just been told about during one of the previous ten trailers.

When will we see the last of those bloody trails for CBeebies and that CIN one, featuring Terry Wogan? Do all trails have to be shown 900 times each day and within virtually every junction?!?!?


Yup, all those points are spot-on.

If they can't work out the problem re: anno timing suitably, I think in 4 years or so when they next update their identity, they'll just have to stick with a constantly on-screen logo and opportunity to start continuity at a few seconds in (like the Dancers allowed), or a logo that has a simple fade-in after just a couple of seconds, like the balloon had.

On a personal note, I feel it would suit them better as a channel; even though Channel 4 and Five have pulled off long ident introductions, it just doesn't seem to fit in BBC1's case. I thought it was a knee-jerk reaction from myself initially, and that it would turn out alright, but I don't think it's worked out good enough.

Hate to be such a critic here, but as for the overkill of a select couple trails; might not have grated on my nerves so much by now if the CBeebies one wasn't so OTT; it's done in such a 'hyperactive' way which irritates me so.
TV
TVDragon
Hmm, well the Wales bit on the menu thingyo now really is miniscule, which is a bit strange

http://www.gorillaenterprises.co.uk/upload/uploadFiles/bbc1wmenu.jpg

Other than that, the local branding since Saturday has been quite satisfactory, even the dodgy "The One" promos.
JA
jamesh_1993
What is the Best New "BBC IDENT" Please vote and leave a comment why you like it so much?
DA
David_02
Moon - best of a bad (albeit better than Dancers) bunch for me. Who picked Football? Laughing
R2
r2ro
I have to agree about the comments on the announcer's opt in point. It is incredibly messy with them coming in at random points; at least with the dancers there would be set points, always after the theme tune had played. We seem to be getting long playouts but on the whole they are being drowned out by the anno, which sometimes isn't even a good one. I think that the lack of the signature tune at the start of the ident is one of the problems.

Another thing I've noticed is the poor cut on the shorter versions of the idents. It is especially noticable on Kites where the cut out is obvious because everything, including the camera, suddenly jumps and moves places. I'm sure it could be done much better.
MI
Michael
Perfect Solution: Get rid of 10-second "The One To Watch Tonght" promos that have little more than a snatch of dialogue, get rid of those 4-channel On Now flashes, and play out the ident in full, speaking after the BBC One logo has appeared.

Of course it wont happen...

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