BBC One Rebrand

Still a non-starter if you're looking for accuracy as DTT delay where I live is about 1 second with D-Sat at 2 seconds. You'd need a clock for each platform - but then which one would you use to cut to the programme from?!

In any case, I doubt the decision to stop using a clock was anything to do with accuracy - more a case of it being a rather dated presentation device, and largely redundant. You show me someone watching the television who doesn't have a watch, a clock, and indeed accurately updated time on their video/DVD recorder.

However, that's me playing Devil's Advocate, because I quite like clocks myself...!

you are presuming that station clocks are primarily a time keeping device. i would argue that a pre-new clock serves the same purpose as the news 24 countdown, a graphical way of representing the top of the hour, and as the news24 countdown shows, it doesn't have to be particularly sombre. i think it would attach much more gravitas to the news.

and as for the digital delay - i don't see news 24 having a separate clocks for each platform. i think the argument for the clocks removal was more style than for technical reasons.

why not have a countdown like on News 24 before the main news:

1o'clock
6 o'clock
10 o'clock?

See mock designs

Well 623058 might presume that, but I don't!

The very point I was making is that certain members of this forum persist in telling us that clocks went because of accuracy issues, whereas in fact your assertion that it was for stylistic reasons is correct. The in-vision clocks were in use between 1998 and 2002 when all the issues of digital delay were already present. The same applies to the News 24 countdown, except of course that isn't a clock - it's just a count to the headlines, and in point of fact is only as time accurate as automation and server technology allows, whereas the clocks were real timekeeping devices - albeit getting the same feed of station timecode as servers and automation!

The clocks went because they were old fasioned. Like it or not they're highly unlikely to come back, and the vast majority of the viewing public don't care!

Personally I've never met anyone who relied on them to know what the time was, and as marker into the news they're no more useful than an announcer telling us "It's Ten O'Clock..."

I suppose you're right but for a longtime Doctor Who was gone, we never got The Goodies to be repeated and people didn't accept that and look what happened in both cases.

Who ever heard of 2 idents per junction anyway?

Does anyone think its to try and con people into watching the trailers

An ident comes on, the announcer announces the programme, but then 2 more trailers are shown, another ident and then another announcement

Its just an alternative way of annoucing whats coming up, instead of using a slide.

Football used into the Ten - why?

well itv were fond of their coming up next slides at one point. particularly at 8.00 on mondays iirc

Did you even consider the alternative possibility, that they are just trying to publicise their "flashy" new look by showing the idents a little bit more then usual?

I have to say I prefer it when they do 2 idents per junction it's different and makes a change from a static slide. I just wish they had more than 8. It's also good to see that they're mixing them up a bit more. And people were right about them having cut down versions.

It's odd that they would use Football into the news but not Match Of The Day. Love that ident though, probably because it looks so strange.

Beat ya