BBC One Rebrand

Great design for the trails. And can we guess from the way the hippos ident ran that they're meant to be played in full each time? Suppose we'll find out.

Ooh, an ident welcoming us to BBC One for the morning, before the first trailer. Been a while since we've had that kind of arrangement - I wonder if it's a one-off?

That trailer endboard formup is rather nice too.

http://www.bbc.co.uk/bbcone/images/bbcone_52x39.gif

The box lives on at the website

BBC One website is more or less exactly the same. Boring!

The new look kicked off with the dancing hippos: -

http://tvforum.ath.cx:8080/tvftemp/bbchippo.jpg

Not sure about the soundtrack though.

THEY'RE CRAP BRING BACK THE DANCERS!!

Just kidding!!

People were right about the endboards being like BBC London.

During promos the "BBC one" is displayed at the bottom of the screen in the center, much like the 1998 idents on BBC 2 when the BBC logo was given a slight makeover.

does anyone know where you can get the new bbc 1 font from

I guess I'm the only one who hates the trailer then? The text doesn't seem right in the top right hand corner.

On BBCI they have been playing the robin hood promo and that updated at 10:00.

Just noticed in the trailer the BBC one animates onto the bottom centre of the screen and then an animated endboard!! Very swish!

Like the kite one, not sur about the hippos though.
New logo font is good and the circular theme, but i thought they would be getting away from the red?